Sleepwell - Huskee Digital

SLEEPWELL

TRUSTED BY EXPERTS

Sleepwell Melatonin Supplement is an expert-trusted sleep aid in the Philippines. It is a natural, non-addicting, and drug-free melatonin supplement for restful sleep. It is also a potent antioxidant that can help boost our immune system and skin rejuvenation.

You can purchase your Sleepwell supplements in all major pharmacies operating in the Philippines and in major marketplaces Shopee and Lazada.

Vertical

Pharmaceutical

OBJECTIVE

Brand Awareness

Services

Digital Strategy, PPC, Analytics

A Case Study On BRAND AWARENESS

The Challenge

Despite many people flocking into online marketplaces, the pharma industry is still dominated by offline sales. Sleepwell still relies heavily on physical locations and doctor recommendations. 

This poses challenges in proper attribution and real-time feedback on the influence of marketing campaigns in sales.

Our Approach

We worked with Sleepwell to define the most important social metrics to track and manage over the course of our engagement. We also defined patterns in sales cycles in order to build attribution of our marketing efforts.

We ran broad marketing campaigns towards our target demographics and also ran smaller and specific campaigns towards a select number of personas. We curated the messaging and the creatives to fit very specific pain points.

Our Impact

INCREASE IN FOLLOWERS

31.3%

INCREASE IN SALES

84.3%

VIDEO VIEWRATE

33.2%

YOU MIGHT ALSO LIKE

Lead Gen

Phinma Education

IMPROVING LIVES

PHINMA Education Holdings, Inc. (PEHI) started investing in the education services sector in 2004 through the acquisition of PHINMA Araullo University in Nueva Ecija.

View case study
Lead Gen

iChoose

COMPARE, CHOOSE, AND SAVE​

Optimizing campaigns for an insurance provider and giving them massive savings!

View case study
Ecommerce

Guppy PH

INSPIRED BY THE TROPICS

Scaling a popular summer brand and making them relevant and engaging all-year round.

View case study

how WOULD An 86% INCREASE IN SALES IMPACT YOUR BUSINESS?

What would you do with the increase in potential customers?