GUPPY PH is a lifestyle brand that offers fashionable and high quality apparel perfect for the summer season. They have found tremendous success online with thousands of customers around the country and several features from popular media sites and influencers.
Designs are usually limited and each new collection is highly sought-after due to limited supply coming out to the market.
We rebuilt Guppy's entire PPC approach on Facebook from scratch. We ran very aggressive consideration campaigns to drive store traffic and highly curated conversion ads in order to maintain profitability.
We also redefined their content strategy to focus primarily on social proof and more organic content. We worked closely with the Guppy team in order to shift their content towards this new strategy.
The next phase of their business required marketing to a broader audience but maintaining profitability. The situation was also made unique by the fact that Guppy often dropped limited collections and that their items see most demand during the summer season.
We rebuilt their entire PPC approach on Facebook from scratch. We ran very aggressive consideration campaigns to drive store traffic and highly curated conversion ads in order to maintain profitability.
We also redefined their content strategy to focus primarily on social proof and more organic content. We worked closely with the Guppy team in order to shift their content towards this new strategy.
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