Sleepwell Melatonin Supplement is an expert-trusted sleep aid in the Philippines. It is a natural, non-addicting, and drug-free melatonin supplement for restful sleep. It is also a potent antioxidant that can help boost our immune system and skin rejuvenation.
You can purchase your Sleepwell supplements in all major pharmacies operating in the Philippines and in major marketplaces Shopee and Lazada.
Despite many people flocking into online marketplaces, the pharma industry is still dominated by offline sales. Sleepwell still relies heavily on physical locations and doctor recommendations.
This poses challenges in proper attribution and real-time feedback on the influence of marketing campaigns in sales.
We worked with Sleepwell to define the most important social metrics to track and manage over the course of our engagement. We also defined patterns in sales cycles in order to build attribution of our marketing efforts.
We ran broad marketing campaigns towards our target demographics and also ran smaller and specific campaigns towards a select number of personas. We curated the messaging and the creatives to fit very specific pain points.
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