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Belo Essentials
Beautiful skin only from the trusted Belo Authority. Hypoallergenic, Dermatologist-tested.
YEAR
2024
INDUSTRY
Skin Care
WEBSITE
beloessentials.com
SCOPE OF PROJECT
TikTok Live Selling
ABOUT THE PROJECT

Belo Essentials is an expertly formulated product range that offers safe, effective skincare solutions. It is a dermatologically tested, paraben-free skincare line, developed by renowned beauty authority Dr. Vicki Belo.

493
K
TikTok Live Views
7051
Followers Gained Through TikTok Lives
40.78
%
Click-Through Rate (CTR)

About the Project

Huskee Digital collaborated with Belo Essentials to revamp their TikTok Live strategy. We assigned a talented host from our pool to spearhead their live sessions, driving significant traffic and sales. By focusing on engaging content and real-time interaction, we effectively contributed in boosting Belo Essentials' presence and performance on TikTok Live.

The Challenge

With numerous skincare brands entering TikTok, Belo Essentials needed to stand out and generate more visibility and revenue on the platform.

Our Approach

We took a comprehensive approach on Belo Essentials' TikTok Live strategy. First, we carefully selected a talented host from our pool to lead the live sessions, ensuring that the host's style and personality aligned with the brand's image.

Our team then developed a series of engaging hosting approaches and interactive formats tailored to TikTok's audience. These included live product demonstrations, Q&A sessions, skincare tips, and exclusive behind-the-scenes looks at the brand. By leveraging trending topics and popular challenges on TikTok, we kept our lives fresh and relevant.

We also implemented a rigorous schedule for TikTok Live sessions to maintain consistent audience engagement and maximize visibility. 

During the live sessions, our host focused on real-time interaction, responding to viewer questions and comments to create a sense of community and trust. This interactive approach not only enhanced viewer engagement but also encouraged more viewers to follow the account and make purchases during the live events.

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