About the Project

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Huskee Digital collaborated with Belo Essentials to revamp their TikTok Live strategy. We assigned a talented host from our pool to spearhead their live sessions, driving significant traffic and sales. By focusing on engaging content and real-time interaction, we effectively contributed in boosting Belo Essentials' presence and performance on TikTok Live.

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The Challenge

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With numerous skincare brands entering TikTok, Belo Essentials needed to stand out and generate more visibility and revenue on the platform.

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Our Approach

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We took a comprehensive approach on Belo Essentials' TikTok Live strategy. First, we carefully selected a talented host from our pool to lead the live sessions, ensuring that the host's style and personality aligned with the brand's image.

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Our team then developed a series of engaging hosting approaches and interactive formats tailored to TikTok's audience. These included live product demonstrations, Q&A sessions, skincare tips, and exclusive behind-the-scenes looks at the brand. By leveraging trending topics and popular challenges on TikTok, we kept our lives fresh and relevant.

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We also implemented a rigorous schedule for TikTok Live sessions to maintain consistent audience engagement and maximize visibility. 

During the live sessions, our host focused on real-time interaction, responding to viewer questions and comments to create a sense of community and trust. This interactive approach not only enhanced viewer engagement but also encouraged more viewers to follow the account and make purchases during the live events.