iChoose.ph is a car insurance comparison website serving the Philippines. Their platform was created to enable you to make the right decision about your choice of car insurance.
Keeping in view different demands of car owners in today’s market, iChoose.ph lets you find a suitable car insurance policy as per your needs in the easiest, pocket friendly and accessible manner.
They wanted to supplement their social media ads with timely search ads in a very competitive space. We faced competition with banks, dealers, and other insurance agencies.
The objective was this — how do we stand out in a crowded insurance market online?
We redid their existing search campaigns running on Google. Using a combination of our existing frameworks and customer insights from the client, we ran and tested several conversion campaigns.
We also tested several combinations of headlines and descriptions to capture the personas we identified in the planning process.
Using the keywords we identified from dozens of reviews and our website search data, we utilized a combination of different USPs and ran the most effective dynamic search ads.
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