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More and more brands are starting to hop on the TikTok train. Find out why your brand should join in the ride!
What is TikTok?
TikTok has become the go-to site for the latest dance challenges, lip-sync videos, one-actor comedy skits, and even fan edits. With its rapidly growing user base of trend setters and seekers alike, TikTok has also become a powerful tool for businesses to reach an audience. More and more brands are racing to build their presence on TikTok and maximize its potential as an advertising platform.
Let’s look at the stats
Active Monthly Users
Downloads in 2020
Time spent in a day by the average user
% of Users that are Gen Z
Following its explosive growth during the pandemic, TikTok is showing no signs of slowing down. Its short video format of 30-60 seconds has recently been extended to 3 minutes. Content from the app can now be accessible through web browsers and smart TVs. They’ve even introduced livestreaming and in-app shopping.
As it continues to level up its features and introduce new innovations, there’s no question that TikTok is becoming the new Facebook.
Main Benefits of TikTok Advertising
90% of users visit the app multiple times a day, spending an average of 52 minutes.
TikTok’s algorithm provides users with content suggestions based on their consumption—even from accounts they don’t follow.
TikTok allows you to target based on demographics, website traffic, app activity, and ad engagement
TikTok has a variety of in-app editing tools that allow creators to easily customize content.
What Ad Formats Are Available?
Ads that appear in the user’s feed through the For You page.
Ads that cover the entire screen as the user opens TikTok before turning into an in-feed video.
Ads that appear on the Discovery page. Users can participate and create their own content.
Branded AR Content and Branded Effects
Ads in the form of filters, stickers, and other content elements that users can add to the content they create.
Customer Influence Package
Ads that show up in an influencer’s sponsored content.
Ads on videos that direct users to product pages and other links.
Dance your way into the minds and hearts of your customers.
Book a strategy call with us today.
Need More Convincing?
We are absolutely bullish on TikTok as an advertising platform. We believe that it will be as essential for your brand’s success online. If you need more context, check out this webinar we did on TikTok! Book a consultation with us should you wish to explore the platform.
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Huskee Digital Inc.
UB Level, 111 Paseo de Roxas Bldg.
111 Paseo de Roxas, Legazpi Village
Brgy. San Lorenzo, Makati City
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