The ROI of Paid Advertising
When done properly, paid advertising (or pay-per-click ads) can be a truly powerful tool for any business. Platforms like Facebook, Instagram, Google, LinkedIn, and Youtube have made it easier for any marketer or business owner to reach relevant audiences no matter where they are in the world.
Paid advertising is both an art and a science. These platforms have never fully described just exactly how they optimize or judge our campaigns. You need to be able to understand what goes into a PPC advertising campaign in order to better gauge return on investment.
Each platform will have different benchmarks for clicks, views, and impressions. Businesses will have varying degrees of success.
Your audience will also highly influence your results. For example, a younger audience will tend to be more engaging than an older one.
The device matters too! Some campaigns actually do better on desktop than they do on mobile phones. It’s a matter of picking your spots.
RETURN ON INVESTMENT FOR MY DIGITAL MARKETING
Here is an easy-to-use return on investment calculator so you can better benchmark your marketing campaigns! Please do note that these are simple ESTIMATES. Although it’s a good starting point nonetheless!
The true return on investment of your PPC advertising will depend on a mirage of factors like platform, budget, industry, life cycle of the business, audience, and past performance of campaigns. It’s both truly fascinating and risky. Just the thrill that any marketer needs!
THE ONLY GUIDE YOU'LL EVER NEED!
Three AMAZING e-books filled with pure, unadulterated Google Advertising goodness. This is everything you need to get started!
VOLUME 1 - GOOGLE ADS: THE BASICS
VOLUME 2 - CASE STUDIES AND BEST CASE PRACTICES
VOLUME 3 - KEYWORDS THAT WORK
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Huskee Digital is a HubSpot Certified Agency Partner. We are experts at formulating, implementing, and evaluating inbound marketing strategies. We're committed to creating more human and helpful brands. Speak to one of our strategists and learn how you can embrace INBOUND today.