MENTAL HEALTH MATTERS
MyGolana is a US-based digital healthcare company. They started as a response to the rapidly growing mental health crisis and the lack of truly convenient and cost-effective counseling solutions.
They have developed an innovative online platform that delivers high quality counseling services across the globe at an unprecedented level of Accessibility, Affordability, and Accountability. They call this their AAA or Triple A service.
They have a roster of certified and highly-educated counselors that are dedicated to tackling the mental health crisis.
A CASE STUDY ON LEAD GENERATION
MyGolana brought us in right before they launched the alpha and beta versions of their website. Many features were currently in development but they needed to lay the ground work of their marketing strategies already.
They wanted to register and onboard beta users in order to test the platform and get much-needed feedback from their target markets.
However, it is quite tricky to build trust and brand equity for a new startup company in the healthcare industry.
We focused on building this trust by creating content and video marketing campaigns around their counselors. We figured that if we wanted to communicate empathy, we needed to get personal with our personnel. We showed the human side of the business in an attempt to gain trust of our users online.
We reached out to our customer persons through clever targeting measures and timely content. We also had to consider Facebook’s advertising policies on promoting services around healthcare.
•Reports & Analytics
HOW WOULD 1000 NEW LEADS HELP YOUR BUSINESS? WHAT ELSE WILL YOU BE ABLE TO ACCOMPLISH?
Get Closer To Growth
At some point, scaling your marketing efforts will become challenging. We totally get it. The environment is so fast-paced. Many strategies that worked before might not necessarily work today. Tools and software change or stop working for your business. You really will eventually need someone to do it full-time!
Hiring new personnel, outsourcing to a freelancer, or onboarding an agency -- it doesn't matter. What is important is getting people with actual experience to direct your marketing efforts.
Where to start? Take our inbound marketing health check to find out which activity you should invest in first.