Case Studies: iChoose | Lead Generation

iCHOOSE

COMPARE, CHOOSE, AND SAVE

iChoose.ph is a car insurance comparison website serving Philippines, formulated to enable you to make the right decision about your choice of car insurance. 

Keeping in view different demands of car owners in today’;s market, iChoose.ph lets them find a suitable car insurance policy as per their needs in the easiest, pocket friendly and accessible manner. 

Vertical

Insurance

OBJECTIVE

Lead Generation

Services

Digital Strategy, PPC, Analytics

A Case Study On LEAD GENERATION

The Challenge

They wanted to supplement their social media ads with timely search ads in a very competitive space. We faced competition with banks, dealers, and other insurance agencies.

The objective was this — how do we stand out in a crowded insurance market online?

Our Approach

We redid their existing search campaigns running on Google. Using a combination of our existing frameworks and customer insights from the client, we ran and tested several conversion campaigns.

We also tested several combinations of headlines and descriptions to capture the personas we identified in the planning process. 

Using the keywords we identified from dozens of reviews and our website search data, we utilized a combination of different USPs and ran the most effective dynamic search ads. 

Our Impact

CLICKTHROUGH RATE

2.15%

IMPRESSIONS

1.55M

SAVINGS ON CPC

53%

SAVINGS ON CPA

14.8%

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WHAT WOULD YOU DO IF YOU SAVED 53% MORE ON AD SPEND?

Where would you allocate the savings? What else would you invest in?