Case Study: Guppy | Ecommerce Optimization

GUPPY

INSPIRED BY THE TROPICS

GUPPY PH is a lifestyle brand that offers fashionable and high quality apparel perfect for the summer season. They have found tremendous success online with thousands of customers around the country and several features from popular media sites and influencers. 

Designs are usually limited and each new collection is highly sought-after due to limited supply coming out to the market.

Vertical

Retail

OBJECTIVE

Ecommerce Optimization

Services

Digital Strategy, PPC, Analytics

A Case Study On ECOMMERCE OPTIMIZATION

The Challenge

The next phase of their business required marketing to a broader audience but maintaining profitability. The situation was also made unique by the fact that Guppy often dropped limited collections and that their items see most demand during the summer season.

Our Approach

We rebuilt their entire PPC approach on Facebook from scratch. We ran very aggressive consideration campaigns to drive store traffic and highly curated conversion ads in order to maintain profitability.

We also redefined their content strategy to focus primarily on social proof and more organic content. We worked closely with the Guppy team in order to shift their content towards this new strategy.

Our Impact

RETURN ON AD SPEND

3.65x

CONVERSION RATE

1.81%

CLICKTHROUGH RATE

4.48%

INCREASE IN SALES

169%

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What else will you be able to do with the additional resources and time?