THE BOUNCE BACK BLUEPRINT 2020

How To Use Inbound Marketing To Thrive In The New Normal

It’s Time To Rebuild

For many of us, the “new normal” will not be very pleasant.

Businesses will be challenged to innovate, adapt, and service customers in different ways.  They will have to look at their operations in a different light — especially, marketing and sales. How we communicate value to our customers is going to change dramatically.

If there was ever a time to REBUILD your marketing and sales processes, that time would be NOW.

THE BOUNCE BACK BLUEPRINT

Strategies, guides, cheat sheets to help you rebuild your marketing efforts. All yours for free!

The Case For Inbound Marketing

Customers will have different priorities when things get back to normal. They will be more cautious, more careful with their purchasing decisions. There will always be that layer of anxiety too. This is the added pressure of what is already a challenging next few months for business owners, marketers, and sales managers.

You will need to spend your next few months building trust and providing real value.  We drafted up a plan that can help you do just that. Throw away any strategies you had coming into 2020. You will need to adapt with the times.

Looking Ahead

Don’t buy into the fear. Short-term thinking will not take you very far. Remember, this is not a temporary inconvenience. Many experts believe that the economic impact of this pandemic will be felt for years to come. There will be a 12-18 month window of profound reinvention, innovations, and business pivoting.

The negative consequences brought about by COVID-19 is forcing businesses to look at their long-term prospects again. Get ahead of the curve by rebuilding your foundations first.

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MONTH 1 - START

— Focus on redefining your customer personas. Their priorities, realities, and pain points have changed for 2020.

— Go on and finally start that blog or content channel. It doesn’t have to be perfect.

— Look at integrating email marketing tools too.

MONTH 2 - SCALE

— Scaling your content offerings by creating articles, images, and videos.

— Suggested formula: Write a blog post, attach a free offer, and distribute on social media and/or email. PPC is helpful!

— Start getting in touch with previous prospects again. See if you can be of any help!

MONTH 3 - SUSTAIN

— Double down on your PPC! Facebook is great but Google / Youtube is highly underrated.

— Look at creating a monumental piece of content. It could be a video or article.

— Build up another blog-offer-social media sequence. You have to run this like clockwork!

Take Action!

The goals you set at the start of the year may no longer be relevant anymore.

You will need to revisit your strategies coming into this year and reinvent your marketing and sales activities. The goal is still the same: finding prospects, negotiating good deals, and servicing clients. It’s how you will do it that needs to change!

Our BOUNCE BACK BLUEPRINT will help you put down together a new marketing strategy for tomorrow’s uncertainties.

The negative consequences brought about by COVID-19 is forcing businesses to look at their long-term prospects again. Get ahead of the curve by rebuilding your foundations first.

What’s On The Bounce Back Blueprint?

CUSTOMER PERSONA WORKSHEET

An easy-to-follow guide on creating communication points for your most important customers.

FACEBOOK TARGETING WORKSHEET

An easy-to-follow guide on creating communication points for your most important customers.

OUR FAVORITE MARKETING RESOURCES

A list of of our go-to marketing and sales articles, ebooks, and tools. We happily share our software stack for you to explore!

LEAD MAGNET IDEAS

Some of our favorite lead magnets from brands we also love and follow. We’re sharing some of our ideas for you too.

INBOUND MARKETING CASE STUDIES

18 inspiring inbound marketing case studies from recognizable brands around the world.

A PDF COPY OF THE PRESENTATION

Your own copy of our BOUNCE BACK BLUEPRINT presentation. Share it with someone else if you found it helpful!

Rebuild your marketing foundations this 2020.

Get your FREE copy of our blueprint!

Other Helpful Resources

COVID-19 BENCHMARK DATA BY HUBSPOT →

How is COVID-19 affecting marketing and sales around the world? What should we change about our strategy, and what can go on, business as usual? 

THE STATE OF GOOGLE ADS BY WORDSTREAM →

People are staying in their homes more. They turn to online search and news for answers to their questions and solutions to their new needs. 

HOW TO MARKET IN A PANDEMIC BY NEIL PATEL →

A lot has changed and there are new opportunities that have come around when it comes to your online business and marketing activities.

LET'S GET SOCIAL

SWING BY THE CRIB

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111 Paseo de Roxas, Legazpi Village
Brgy. San Lorenzo, Makati City
Philippines 1229

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