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Since the global launch of Spark Ads in July 2021, brands have been leveraging this unique ad format to establish authentic connections with the TikTok community. Spark Ads combine the organic feel of TikTok posts with the power of targeted advertising, offering a captivating way to promote your business and engage your audience.
In this guide, we'll break down the essentials of Spark Ads, discuss how they stand out from other ad formats, and offer best practices for maximizing TikTok's innovative digital marketing opportunities.
TikTok's popularity stems from its engaging, immersive, and short-form content that entertains and lifts spirits. People visit TikTok to find captivating videos that speak to their interests, humor, and passions. This creates a significant opportunity for brands to connect with users through entertaining and genuine native content.
Spark Ads allow brands to tap into this world of creative discovery and forge meaningful connections with users by promoting organic TikTok videos. Brands can engage with their audience through interactive content that includes user comments, likes, shares, and opportunities to follow the brand's account.
According to TikTok users, 84% have been convinced to buy a product or service after watching a branded video, while 67% appreciate diverse storytelling from brands. Moreover, 52% of internet users value authenticity from brands. By leveraging these statistics, brands can maximize the impact of their TikTok campaigns.
So, what exactly are Spark Ads? Spark Ads is a native ad format that enables advertisers to boost organic content for enhanced reach and engagement. This format allows user interactions similar to those found in organic videos, such as comments, likes, shares, and follows.
By leveraging Spark Ads, brands can deliver authentic content that feels natural within the TikTok environment. The format combines the reach and exposure of TopView and In-Feed Ads with the engagement of organic content. TikTok users can interact with these ads in the same way as regular posts, whether it’s creating a duet, stitch, or responding to a call-to-action (CTA) button.
Spark Ads outperform non-Spark Ads with a 134% higher completion rate and a 157% higher 6-second view-through rate. Additionally, the new profile landing page UI boosts conversion rates by 69% and reduces CPA by 37%. These statistics demonstrate the efficacy and impact of Spark Ads.
When should you promote your brand's organic posts or a creator's organic videos as Spark Ads? Here are some scenarios to help you decide:
• You want to rapidly grow your TikTok following.
• You aim to retarget followers in lower-funnel campaigns.
• You're running a strategy that blends organic and paid methods.
• You seek to enhance your campaign with TikTok creators' impact.
• You want to drive paid traffic to your branded creator content to maximize ROI from your partnership.
• You need to bolster your campaign with high-quality, native branded videos.
With Spark Ads, brands have the opportunity to create authentic connections with TikTok users while maximizing the impact of their ad campaigns. By carefully selecting content and following best practices, you can leverage Spark Ads to drive brand discovery and achieve your marketing goals on TikTok.
If you’re still curious about how to set up Spark Ads, you can view this guide from TikTok here!
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