Spark Ads offer a unique opportunity for brands to enhance their advertising campaigns by leveraging organic TikTok posts.
These native ads allow you to harness the power of existing TikTok content, seamlessly integrating your ads with the platform's authentic user experience. In this comprehensive guide, we’ll walk you through the process of creating and publishing Spark Ads using TikTok Ads Manager.
First, let's discuss the two types of identity options available when creating Spark Ads:
1. Identity Type 1: Use your own linked TikTok business account. This option allows you to use your own TikTok posts or push video from Ads Manager and publish it under your linked business account.
2. Identity Type 2: Use authorized accounts or posts authorized via video codes. This option is best for using accounts or posts authorized through TikTok's Business Center.
Both methods offer their own benefits depending on your specific advertising goals and linked accounts. We will guide you through each option step by step.
Once your TikTok business account is linked to TikTok Ads Manager, you can:
• Directly use any posts under your linked business account as Spark Ads.
• Upload or create new videos in Ads Manager and publish them under your linked business account without needing to access the TikTok app.
• Complete the Campaign and Ad Group settings.
• Enable "Use TikTok account to deliver Spark Ads" in the settings.
• This option allows you to directly use available posts under your linked business account or push video from Ads Manager to your linked account.
• Option 1: Choose Existing Post: Select an existing TikTok post from your linked business account using the "+TikTok Post" button. Once you've chosen your post, click "Confirm" to proceed.
• Option 2: Create or Upload a New Video: Under "Ad Details," select "+Video" to either upload a video from your computer, use a video from your library, or create one using TikTok's creative tools. If desired, check the box for "Only show as ad" to limit the video to ad use only.
• Complete the rest of the ad settings.
• Click "Submit" to publish your Spark Ad.
Note: After the ad passes review, the pushed video will be published under your linked business account in private mode. You can manually make it public in the TikTok app if you choose.
To use accounts or posts authorized via video codes, you must link a TikTok account to your Business Center and request or share access to other TikTok accounts.
• In the TikTok app, navigate to "Me," select "Settings and privacy," then choose "Privacy" or "Creator tools," depending on your app version.
• Ensure the ad authorization toggle is enabled.
• Choose a TikTok post to authorize for promotional use.
• Tap the three dots on the post, select "Ad settings," and enable the ad authorization toggle.
• Agree to the Advertising Content Terms of Service.
• Generate a video code and select the authorization duration (7, 30, 60, or 365 days).
• Share the video code with the advertiser.
• From Ads Manager, navigate to "Tools," click "Creative Library" under the "Creative" tab, then "Spark Ads Posts," and choose "Apply for Authorization."
• Enter the video code in the search bar and click "Search."
• Review the post and click "Confirm."
For videos involving two creators, you must enter video authorization codes from both featured creators in the post.
• At the Campaign Level, select an advertising objective.
• Complete campaign and ad group settings.
• At the ad level, enable "Use TikTok account to deliver Spark Ads."
• Select the TikTok account that authorized the post.
• Under "Ad Details," select "+TikTok Post" to choose your creative.
• Complete the rest of the ad settings and click "Submit."
• Click "+Authorize TikTok Post."
• Enter the video code of the new authorized post.
• Select the TikTok account that authorized the post.
By following these detailed steps, you can successfully create and publish Spark Ads on TikTok Ads Manager, taking full advantage of the platform's engaging and authentic user experience. Spark Ads offer a powerful way to connect with your target audience and maximize your marketing impact on TikTok.
.svg)
