It’s clear that people are getting more health-conscious as the supplement industry grows year by year. This is why it’s critical to use the right marketing tactics to spread brand recognition if you’re running an online supplement business. An effective marketing strategy is an essential component of operating a successful online store, particularly in today’s crowded market. Every day, new nutritional supplement businesses spring up. That’s why it’s extremely important for current brands to stand out and have genuine value to their customers.
Developing a marketing plan for your online supplement business from the beginning can greatly contribute to your future as a trusted brand. However, this isn’t a simple venture. Starting a profitable supplement business online is a difficult task. If you’ve created the product, you’ll need to find out how to cut through the noise, catch your target customer’s attention, and convince them to choose your brand over the thousands of other available supplement providers on the internet.
Quality supplements, particularly dietary ones, have become more prevalent than ever before. Based on a consumer survey from the Council for Responsible Nutrition (CRN), the Global Dietary Supplements Market was valued at 124.8 billion dollars in 2018 and is expected to reach over 210 billion dollars by 2026. In other words, now is an excellent time to start working on your marketing plan. If you’ve already established a loyal client base that enjoys your products, then you have a bigger chance to boost your marketing strategy to its maximum potential. When done accurately, this will help your brand increase profitability, promote repeat transactions, and build customer loyalty.
But before diving into these expectations, it is important to know how to effectively market your supplement brand across various channels. To help you start on the right track, we’ve specifically gathered five marketing tips that you can use to boost supplement brand online:
1. Utilize Video Content Marketing
Video is a flexible and immersive content medium that not only provides people with a realistic view of a product but also makes it simple to share across different channels. It appeals to consumers because it is straightforward to comprehend, interactive, and stimulating.
Aside from the video being appealing, it’s more beneficial because we can capture interested leads through their watching behavior (if they finish the video up until a certain time, we can retarget them to hard sell, etc).
It also appeals to advertisers because it can generate a potentially large return on investment (ROI) across a variety of platforms. Some of the major video marketing formats that you can effectively use to market your supplement brand are the following:
- Live-action videos
- Tutorial videos
- Explainer videos
- Demo videos
- Testimonial videos
Anyone with an internet connection can both watch and create a video. Though there is a trend towards higher-quality content on a competitive level, anybody with a computer can make their own video content in just about an hour.
Here are some of the free video editing software you can use to start leveraging video marketing to your current strategy:
- DaVinci Resolve
- HitFilm Express
- Movie Maker 10
- VSDC Free Video Editor
Moreover, should you want to fully maximize the use of such a tool, here several paid video editing software you can use:
- Adobe Premiere Pro CC
- Icecream Apps Video Editor
- Media Composer
- PowerDirector Ultra
One of the most popular supplement brands that do well in utilizing video marketing to their advantage is Optimum Nutrition. One of their most recent videos gained 8.3 million views since it was released back in January 2021. Watch the video here.
2. Start an Email Marketing Campaign
Email marketing is a cost-effective way for small online businesses to communicate with their clients, expand their customer base, and also improve their brand image. Many of the world’s biggest companies use email marketing to promote their brands directly to their customers. Email marketing, on the other hand, isn’t just about large brands with massive budgets.
Since supplement brands need to be highly credible, it is important for brand owners to deliver targeted messages to their prospects. If your business only has an offer available in some parts of the world, it is simple to arrange for emails to be sent only to people who reside in those specific regions. When there is a sale on your supplement products, then those who have expressed an interest in your brand will receive an email. This email marketing feature is called Email List Segmentation.
3. Feature Testimonials and Reviews
Testimonials and reviews can add credibility to your supplement brand and they can also make you seem more relevant and legitimate to people who are still learning about what you have to offer. These, together with reviews and ‘trust ratings,’ can help demonstrate that your supplement brand is valuable and that you are a trusted provider of the products you are offering. To make things appear more legitimate, you can ask your loyal customers to send testimonials via a third-party tool like Trust Pilot. Many companies now integrate Google reviews into their own websites, either by copying and pasting images or by utilizing interactive plugins. A good example of a brand that takes advantage of reviews and testimonials is Maximum Human Performance. Check out their reviews page.
4. Promote Educational Blog Content
The primary goal of blogging is to increase the volume of traffic to your website. When you write a blog entry, you’re adding another indexed article to your platform, which means you’re increasing your chances of being included in the search engines’ result pages and boost your brand’s overall online visibility. Regularly creating content reminds search engines like Google that your website is active and can be searched periodically to see what new and relevant content has been posted or updated. Once you’ve successfully published a blog, it is important to promote it on other platforms such as your social media channel. Some businesses make the mistake of publishing a blog and leaving it as it is on the website. To be more effective, you have to let your target audience learn more about your supplement brand by sharing your blogs on various platforms. Not only this expands your social media presence, but it also helps in the discovery of your content by directing new website visits to your blog from your social media pages. Check out Gaspari Nutrition’s blogs to find inspiration.
5. Focus More On Customer Value
Consumers today aren’t just concerned with a product’s price or quality. They also put an emphasis on experiences. Consumers are searching for brands that resonate with their ideals and make them feel comfortable, particularly now that they have so many retail opportunities at their fingertips. When it comes to providing customer value, here are some of the primary drivers that you need to take into account when promoting your supplement brand:
- Price – Is the price too expensive or too cheap for your target market?
- Quality – Does the quality of your supplements better than your competitors?
- Marketing – What physical activities do your target market enjoy doing and how can your supplement be beneficial?
- Branding – What separates your supplement brand from the others?
- Service – Are your customers satisfied with the type of service you’re providing them?
- Product – What makes your supplements valuable as a product?
Customer value is the culmination of an interaction between the brand and the consumers in which the brand was able to effectively assess the customer’s expectations and priorities and demonstrate how the product it’s offering can meet those criteria while providing incentives to the consumers. Customer value can be personalized and communicated through the drivers presented above, resulting in better business partnerships and more sales.
Digital Marketing with Huskee Digital
Taking the first step towards developing a dynamic marketing strategy for your supplement brand can be quite challenging. This is why finding the right partner is essential if you want to acquire favorable results. Get in touch with our team today to get started!