Online food businesses have flourished during the time of the pandemic. With mostly everyone stuck at home and can’t eat out, online food businesses serve to excite the palate of those who are tired of eating the same thing each day. But with this influx, a smaller food business can be overshadowed by well-known fast-food brands.
Luckily, there’s something you can do about it. Many foods and beverage firms have started to search for more cost-effective ways to sell their products in a slow economy with high commodity rates and increasing grocery prices. To compete with bigger, more profitable firms, many smaller and middle-market enterprises have capitalized on digital marketing. Here are some strategies you can use to get your name out right next to those popular names or maybe even get on top.
1. Make Your Website User-Friendly
Don’t make the customer jump through hoops when it comes to ordering from your website. Chances are they’re already hungry, and a hungry customer can soon turn into an angry one when they can’t get what they want.
Optimize your website for a quicker ordering process. And don’t forget to optimize for mobile too for the customers on the go. A pleasant customer experience website will guarantee repeat buys.
You’ll also be able to keep more people on your website longer. Since the goal isn’t only to draw users but to convert them into consumers, you’ll need somebody to click through the various pages on your website, read your material, learn about your services, and take the actions recommended on the platform.
2. Help Your Leads Find Your Food and Beverage Website Through SEO
SEO stands for search engine optimization. It means making your website come out on top when a customer searches with specific keywords like looking for a nearby food business that delivers to their location.
SEO is especially helpful for small businesses. If you’re just starting out or you’ve already started but having trouble with getting the word out about your business, optimizing your website for SEO can help build brand awareness. More people will know about you, leading to new customers.
3. Invest in Active Social Media Marketing
Social media, the bane and boon of the internet. But in the case of digital marketing, it’s definitely a boon. Promoting to millions of people is made easier with social media.
But of course, it’s not as easy as just saying it. What you can do to promote your business is to join groups for brand awareness and spread the word about your delicious products, post drool-inducing photos to influence users to order, and make use of hashtags! Limited offers and giveaways are also great incentives for customers.
Building a group of loyal customers is one of the most important ways for businesses in the food and beverage industry to expand their customer base. For example, Nestle Global has a broad social media presence, with local accounts that help generate more location-specific deals as well as engage with consumers with more appropriate information. Kraft uses social media to develop the Oreo brand’s fan base. The company invited fans to send their own promotional ideas through Facebook and Twitter. Kraft also hosted an assembly in Times Square towards the close of the program, where the most imaginative ideas were translated into real advertisements.
4. Run Social Media Ads
The good thing about social media platforms nowadays is that they have ad tool integrations for businesses who choose to use their platform as a marketing channel.
Set up a business page for your food business, and you can start creating and managing ad campaigns. You can even customize the campaigns based on your objective. More people seeing your ads equals more customers equals more revenue. Win-win-win situation.
5. Catch Convertible Leads Through PPC Ads
Strengthen your marketing strategy with PPC. It stands for pay per click, meaning you pay the platform a certain amount for every ad that you run that is clicked on by a user.
And if you’re hesitant because you’ll be paying, rest assured it’s not a costly venture and very worth it. Imagine a user clicking on a PPC ad, and they end up ordering from your website and spending 100x more than the amount you paid for. And since it’s on a per-click basis, you’re going to be charged on the clicked ads only.
Running and marketing an online business is tough work. A food business, doubly so. But with the right employment of effective digital marketing tactics, raking in the customers can be a breeze. And if you work with a team dedicated to making your business grow through marketing, then your numbers could increase tenfold. Plus, all that marketing work handed off to someone else could give you more time in your hands to manage your business yourself. Huskee Digital can be your marketing partner. Let us help you grow your business. Send us an email at firstname.lastname@example.org now.