Practical tips for your next hiring cycle. Beef up your digital marketing!
SOMETIMES, AMAZING DIGITAL MARKETERS ARE HARD TO FIND.
As a business owner, you are going to have to hire digital marketing professionals to help you scale your business. Here are some questions you should ask before hiring someone to be part of your digital marketing team.
1) WHAT’S YOUR FAVORITE DIGITAL MARKETING CAMPAIGN?
Name one campaign they are proud of. Ask the candidate to enumerate the tasks and steps they made for the success of it. It is important to know what the applicant thinks their edge is and the strengths they can bring to the team in order to know the extent of their knowledge in marketing.
2) WHAT’S YOUR LEAST FAVORITE PART ABOUT DIGITAL MARKETING?
Aside from asking about marketing wins, ask about their limitations with their skills. Find out what are some of the digital marketing tasks they usually have difficulties with.
Get to know which ones you can help them work on, and which ones they are actually willing to work on.
3) HOW DO YOU WORK WITH MEMBERS OF YOUR MARKETING TEAM?
Provide a situationer: Your team is in the last phase of a campaign, but one team member is not responding to the tasks he is given. How will you deal with this? – This will test them on how they fare on the importance of team camaraderie.
As a recruiter you will find out their leadership skills, and how they communicate to ensure that work flow within team members won’t be a concern.
4) HOW QUICKLY CAN YOU LEARN SOMETHING NEW?
Here’s another situationer: There is a new platform that is being used by your target market. How do you familiarize yourself with the new app? – It’s important to know how a future team member is willing to discover new things for your brand: How eager they are to learn about new strategies, marketing tools, target market to reach your marketing goals.
With this test you will find out how hungry they are for knowledge and their receptiveness to learning. This information is vital for you as it would set the path on how to be more efficient when it comes to teaching and mentoring.
5) HOW DO YOU HANDLE SLUMPS OR BURNOUTS?
In digital marketing, your team will constantly create new campaigns, and a creative slump or burnout is very common in marketing teams. Make sure to ask the applicant what gets them inspired, how they create, and what gets them through these challenges to gauge the kind of working environment they would need.
6) HOW PASSIONATE ARE YOU ABOUT WINNING?
Get to know how passionate they can really get. It’s important to know how far they are willing to go and what they are willing to do to see a marketing campaign succeed.
7) ADDITIONAL QUESTIONS
Here are other things to ask the applicant based on the job they are applying for.
How can you reach your target market if they are part of the 32-45 year old age range?
This is for you to figure out what their means are for market research, and how they approach a certain challenge.
Which is better to measure in a campaign: Click-through Rate (CTR) or engagement rate?
Ask this to get to know what kind of campaigns they have managed and what for them is the more valuable rate. This will allow you to know their priorities when it comes to running ads.
What is your multimedia forte? What apps are you competent with?
Even as a multimedia artist, there are still styles they prefer, and what kind of output they are good at. Get to know what these are and how they mastered them. Gauge what they are capable of, what programs they have used, what types of production they’ve been a part of, and what work they did in these productions.
SEO Content Writer
Ask for sample works, and how they optimized the article for SEO.
This will give you a perspective on their writing style and if it is suitable for the direction your business is going to.
How do you scope out a new project/website?W hat’s the most intricate website/coding you have done for a website?
By asking these questions you will get an idea of the working process of your future web developer. It’s important to know how they scope projects, how they plan layouts, and how they plot the timelines of completion. You will learn their work process as well as see what programs they have worked with and which sections in the website they prioritize.
What are online ways where the brand can engage more with their loyal customers?
Ask this to your potential community manager to flesh out to see where they stand on the importance of creating loyal relationships with customers.
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