Buying real estate is a major decision. As such, potential buyers usually do their research beforehand, usually online. That’s why as a real estate business, you want to be the first thing a client sees when they scour the internet for listings. This requires effective marketing strategies to make your business known and rank first amongst the other competitors. We’ve got this list of practical steps for a successful real estate marketing strategy.
1. Run Advertising Campaigns to Target Potential Clients
Social media advertising is also a good move. Millions of people flock to social media platforms so there’s a good chance that you can find your next potential client on there. Build your online presence for branding and utilize retargeting and social media PPC on there. For real estate agents looking for new ways to stand out online, social media has become one of the first game-changers. Various social media sites empower real estate professionals to create a reputation and to thrive in the industry, from purchasing Facebook Business Ads to posting photo galleries of new listings.
Certain social media sites like Facebook even have ad creation tools integrated into their business pages so you can create and manage ad campaigns with no hassle.
2. Utilize Email Newsletters
Real estate and email marketing are a perfect match—as long as you’re sending the right kind of emails to your target customers at the right moment. In reality, in the real estate industry, 63% of email marketing campaigns received favorable responses.
Email newsletters are another great strategy. It makes you relevant with old clients and helps you connect with new leads.
Include quality and relevant content in your newsletters, like tips on choosing the right house for them or news about the industry that affects how or when they should buy a new home. You can also include promotions. What matters is that you pique their interest so they would read it and eventually lead to them availing your services.
Here are some good examples to refer to:
Danielle Wiedemann, Sotheby’s International Realty
3. Build A Good Website
You don’t want your customers to get so confused or frustrated when navigating your website. A realtor website has tons of photos to feature listings, slowing down the loading times for your website. Your client might leave your website out of frustration. Work with an expert web development team to avoid that. Optimizing for mobile is good too. Smartphone users increase by the day, and busy people do work through their mobile phones too. A user-friendly website design detects your visitors’ screen resolution and browser size automatically, changing the site elements to include the safest, most readable edition of your real estate website for their devices.
Your website functions in the same way as a customer service agent. Your audience will feel more comfortable on your page if your site is vibrant, new, and welcoming. On the other hand, an out-of-date and unattractive website can give the impression that the company is cold and distant. People are hesitant to patronize a business that does not trust them enough to give a positive first impression.
4. Perform Effective Competitor Analysis
It’s not a secret that a marketing strategy can be made more effective if you perform a competitor analysis. Learning about your competitors can help you identify their ins and outs and find potential opportunities to take advantage of.
A competitive analysis examines the business marketplace to see what your competitors are up to. The objective is to have a better understanding of your rivals so that you can better manage your business operations. Competitive analysis will help you recognize where you are in the business by identifying fields where you are missing or progressing.
With an effective competitor analysis, you can find out what they’re doing right and what they’re doing wrong. This will give you the opportunity to outperform your competitor’s standards and fill in the gaps they have with your services and products. When you’re in a competitive marketplace, it’s critical to do this kind of research. This is because it is really possible to fall behind in terms of promotion and product development. Analyzing your current position in your competitive market will provide you with a roadmap on where you need to go.
Real estate is a highly competitive industry. You’ll have to keep up with the latest trends to stay on top of your competitors and provide the best and trustworthy service to your clients.
We at Huskee digital can help get you started on planning a robust marketing strategy that will make you stand out from the rest and grow your business. Shoot us an email at firstname.lastname@example.org now.