Lead Gen - Huskee Digital
Phinma Education

Phinma Education

by | May 27, 2023

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PHINMA EDUCATION

MAKING LIVES BETTER

PHINMA Education Holdings, Inc. (PEHI) under the conglomerate PHINMA Corporation, started investing in the education services sector in 2004 through the acquisition of PHINMA Araullo University in Nueva Ecija. 

They have since expanded their presence across the country with their network of schools namely: PHINMA Cagayan de Oro College, PHINMA University of Pangasinan, PHINMA University of Iloilo, Southwestern University PHINMA in Cebu City, PHINMA Saint Jude College in Manila, PHINMA Republican College in Quezon City, PHINMA Rizal College of Laguna, and PHINMA Union College of Laguna.

Vertical

Education

Landing Page Type

Lead Generation

Services

Digital Strategy, PPC, Analytics

A Case Study On Lead Generation

The Challenge

In light of the ease of restrictions due to the COVID-19 pandemic, specifically for high school & college students, each PHINMA Education college/university had their eyes set on a lead quota for their upcoming 2022-2023 school year and the succeeding 2023-2024 school year with face-to-face classes set to resume within 2022 while remote distance learning still being pushed.

Our Approach

We reoriented each school’s content strategy to focus on what makes the school special to its students.

We then ran a straightforward lead generation campaign with the goal of reducing possible drop offs in the funnel AND connecting students with a school representative as soon as possible.

Our Impact

Total
Impressions

167M

TOTAL
REACH

9M

LEADS
GENERATED

32K+

INCREASE IN ENROLLMENT

30%

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Lead Gen

Sleepwell

TRUSTED BY EXPERTS​

Bringing a pharma powerhouse to the hands of more customers across the country.

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Ecommerce

Guppy PH

INSPIRED BY THE TROPICS

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How would 30% MORE leads help your business?

What would that mean for you and your company?

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iChoose

iChoose

by | Jul 27, 2022

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iCHOOSE

COMPARE, CHOOSE, AND SAVE

iChoose.ph is a car insurance comparison website serving Philippines, formulated to enable you to make the right decision about your choice of car insurance. 

Keeping in view different demands of car owners in today’;s market, iChoose.ph lets them find a suitable car insurance policy as per their needs in the easiest, pocket friendly and accessible manner. 

Vertical

Insurance

OBJECTIVE

Lead Generation

Services

Digital Strategy, PPC, Analytics

A Case Study On LEAD GENERATION

The Challenge

They wanted to supplement their social media ads with timely search ads in a very competitive space. We faced competition with banks, dealers, and other insurance agencies.

The objective was this — how do we stand out in a crowded insurance market online?

Our Approach

We redid their existing search campaigns running on Google. Using a combination of our existing frameworks and customer insights from the client, we ran and tested several conversion campaigns.

We also tested several combinations of headlines and descriptions to capture the personas we identified in the planning process. 

Using the keywords we identified from dozens of reviews and our website search data, we utilized a combination of different USPs and ran the most effective dynamic search ads. 

Our Impact

CLICKTHROUGH

2.15%

IMPRESSIONS

1.55M

SAVINGS ON CPC

53%

SAVINGS ON CPA

14.8%

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Lead Gen

Phinma Education

IMPROVING LIVES

PHINMA Education Holdings, Inc. (PEHI) started investing in the education services sector in 2004 through the acquisition of PHINMA Araullo University in Nueva Ecija.

View case study
Lead Gen

Sleepwell

TRUSTED BY EXPERTS​

Bringing a pharma powerhouse to the hands of more customers across the country.

View case study
Ecommerce

Guppy PH

INSPIRED BY THE TROPICS

Scaling a popular summer brand and making them relevant and engaging all-year round.

View case study

WHAT WOULD YOU DO IF YOU SAVED 53% MORE ON AD SPEND?

Where would you allocate the savings? What else would you invest in?

Consult an expert
Sleepwell

Sleepwell

by | Jul 27, 2022

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SLEEPWELL

TRUSTED BY EXPERTS

Sleepwell Melatonin Supplement is an expert-trusted sleep aid in the Philippines. It is a natural, non-addicting, and drug-free melatonin supplement for restful sleep. It is also a potent antioxidant that can help boost our immune system and skin rejuvenation.

You can purchase your Sleepwell supplements in all major pharmacies operating in the Philippines and in major marketplaces Shopee and Lazada.

Vertical

Pharmaceutical

OBJECTIVE

Brand Awareness

Services

Digital Strategy, PPC, Analytics

A Case Study On BRAND AWARENESS

The Challenge

Despite many people flocking into online marketplaces, the pharma industry is still dominated by offline sales. Sleepwell still relies heavily on physical locations and doctor recommendations. 

This poses challenges in proper attribution and real-time feedback on the influence of marketing campaigns in sales.

Our Approach

We worked with Sleepwell to define the most important social metrics to track and manage over the course of our engagement. We also defined patterns in sales cycles in order to build attribution of our marketing efforts.

We ran broad marketing campaigns towards our target demographics and also ran smaller and specific campaigns towards a select number of personas. We curated the messaging and the creatives to fit very specific pain points.

Our Impact

INCREASE IN FOLLOWERS

31.3%

INCREASE IN SALES

84.3%

VIDEO VIEWRATE

33.2%

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Lead Gen

Phinma Education

IMPROVING LIVES

PHINMA Education Holdings, Inc. (PEHI) started investing in the education services sector in 2004 through the acquisition of PHINMA Araullo University in Nueva Ecija.

View case study
Lead Gen

iChoose

COMPARE, CHOOSE, AND SAVE​

Optimizing campaigns for an insurance provider and giving them massive savings!

View case study
Ecommerce

Guppy PH

INSPIRED BY THE TROPICS

Scaling a popular summer brand and making them relevant and engaging all-year round.

View case study

how WOULD An 86% INCREASE IN SALES IMPACT YOUR BUSINESS?

What would you do with the increase in potential customers?

Consult an expert
MyGolana

MyGolana

by | May 27, 2022

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MyGolana

MENTAL HEALTH MATTERS

MyGolana is a US-based digital healthcare company. They started as a response to the rapidly growing mental health crisis and the lack of truly convenient and cost-effective counseling solutions.

They have developed an innovative online platform that delivers high quality counseling services across the globe at an unprecedented level of Accessibility, Affordability, and Accountability. 

They have a roster of certified and highly-educated counselors that are dedicated to tackling the mental health crisis.

Vertical

Healthcare

OBJECTIVE

Lead Generation

Services

Digital Strategy, PPC, Analytics

A Case Study On Lead Generation

The Challenge

MyGolana brought us in right before they launched the alpha and beta versions of their website. Many features were currently in development but they needed to lay the ground work of their marketing strategies already. 

They wanted to register and onboard beta users in order to test the platform and get much-needed feedback from their target markets.

However, it is quite tricky to build trust and brand equity for a new startup company in the healthcare industry.

Our Approach

We focused on building this trust by creating content and video marketing campaigns around their counselors. We figured that if we wanted to communicate empathy, we needed to get personal with our personnel. We showed the human side of the business in an attempt to gain trust of our users online.

We reached out to our customer persons through clever targeting measures and timely content. We also had to consider Facebook’s advertising policies on promoting services around healthcare.

Our Impact

Total
Impressions

1.7M

Leads
Generated

1,107

Closed
Bookings

242

Returning
Rate

50%+

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Lead Gen

Phinma Education

IMPROVING LIVES

PHINMA Education Holdings, Inc. (PEHI) started investing in the education services sector in 2004 through the acquisition of PHINMA Araullo University in Nueva Ecija.

View case study
Lead Gen

iChoose

COMPARE, CHOOSE, AND SAVE​

Optimizing campaigns for an insurance provider and giving them massive savings!

View case study
Lead Gen

Sleepwell

TRUSTED BY EXPERTS​

Bringing a pharma powerhouse to the hands of more customers across the country.

View case study

HOW WOULD 1000 NEW LEADS HELP YOUR BUSINESS

What else will you be able to accomplish with that many more leads?

Consult an expert