Lead Gen Archives - Huskee Digital
iChoose

iChoose

iCHOOSE

COMPARE, CHOOSE, AND SAVE

iChoose.ph is a car insurance comparison website serving Philippines, formulated to enable you to make the right decision about your choice of car insurance. 

Keeping in view different demands of car owners in today’;s market, iChoose.ph lets them find a suitable car insurance policy as per their needs in the easiest, pocket friendly and accessible manner. 

Vertical

Insurance

OBJECTIVE

Lead Generation

Services

Digital Strategy, PPC, Analytics

A Case Study On LEAD GENERATION

The Challenge

They wanted to supplement their social media ads with timely search ads in a very competitive space. We faced competition with banks, dealers, and other insurance agencies.

The objective was this — how do we stand out in a crowded insurance market online?

Our Approach

We redid their existing search campaigns running on Google. Using a combination of our existing frameworks and customer insights from the client, we ran and tested several conversion campaigns.

We also tested several combinations of headlines and descriptions to capture the personas we identified in the planning process. 

Using the keywords we identified from dozens of reviews and our website search data, we utilized a combination of different USPs and ran the most effective dynamic search ads. 

Our Impact

CLICKTHROUGH RATE

2.15%

IMPRESSIONS

1.55M

SAVINGS ON CPC

53%

SAVINGS ON CPA

14.8%

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Guppy PH

INSPIRED BY THE TROPICS

Scaling a popular summer brand and making them relevant and engaging all-year round.

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Lead Gen

MyGolana

MENTAL HEALTH MATTERS

Helping a digital healthcare startup build the foundations of their marketing strategies and onboard their first beta users from the US and the Philippines.

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Ecommerce

HUE Manila

FINDING YOUR SOLE IDENTITY

Growing a fashion ecommerce brand by 12X! We use thoughtful strategies, highly-targeted content, and PPC campaigns across both Facebook and Google.

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WHAT WOULD YOU DO IF YOU SAVED 53% MORE ON AD SPEND?

Where would you allocate the savings? What else would you invest in?

MyGolana

MyGolana

MyGolana

MENTAL HEALTH MATTERS

MyGolana is a US-based digital healthcare company. They started as a response to the rapidly growing mental health crisis and the lack of truly convenient and cost-effective counseling solutions.

They have developed an innovative online platform that delivers high quality counseling services across the globe at an unprecedented level of Accessibility, Affordability, and Accountability. 

They have a roster of certified and highly-educated counselors that are dedicated to tackling the mental health crisis.

Vertical

Healthcare

OBJECTIVE

Lead Generation

Services

Digital Strategy, PPC, Analytics

A Case Study On Lead Generation

The Challenge

MyGolana brought us in right before they launched the alpha and beta versions of their website. Many features were currently in development but they needed to lay the ground work of their marketing strategies already. 

They wanted to register and onboard beta users in order to test the platform and get much-needed feedback from their target markets.

However, it is quite tricky to build trust and brand equity for a new startup company in the healthcare industry.

Our Approach

We focused on building this trust by creating content and video marketing campaigns around their counselors. We figured that if we wanted to communicate empathy, we needed to get personal with our personnel. We showed the human side of the business in an attempt to gain trust of our users online.

We reached out to our customer persons through clever targeting measures and timely content. We also had to consider Facebook’s advertising policies on promoting services around healthcare.

Our Impact

Total
Impressions

1.7M

Leads
Generated

1,107

Closed
Bookings

242

Returning
Rate

50%+

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Lead Gen

iChoose

COMPARE, CHOOSE, AND SAVE​

Optimizing campaigns for an insurance provider and giving them massive savings!

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Ecommerce

Guppy PH

INSPIRED BY THE TROPICS

Scaling a popular summer brand and making them relevant and engaging all-year round.

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Ecommerce

HUE Manila

FINDING YOUR SOLE IDENTITY

Growing a fashion ecommerce brand by 12X! We use thoughtful strategies, highly-targeted content, and PPC campaigns across both Facebook and Google.

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HOW WOULD 1000 NEW LEADS HELP YOUR BUSINESS

What else will you be able to accomplish with that many more leads?