
iChoose
by Miggy Azurin | Jul 27, 2022
iCHOOSE
COMPARE, CHOOSE, AND SAVE
iChoose.ph is a car insurance comparison website serving Philippines, formulated to enable you to make the right decision about your choice of car insurance.
Keeping in view different demands of car owners in today’;s market, iChoose.ph lets them find a suitable car insurance policy as per their needs in the easiest, pocket friendly and accessible manner.

Vertical
Insurance
OBJECTIVE
Lead Generation
Services
Digital Strategy, PPC, Analytics
A Case Study On LEAD GENERATION
The Challenge
They wanted to supplement their social media ads with timely search ads in a very competitive space. We faced competition with banks, dealers, and other insurance agencies.
The objective was this — how do we stand out in a crowded insurance market online?


Our Approach
We redid their existing search campaigns running on Google. Using a combination of our existing frameworks and customer insights from the client, we ran and tested several conversion campaigns.
We also tested several combinations of headlines and descriptions to capture the personas we identified in the planning process.
Using the keywords we identified from dozens of reviews and our website search data, we utilized a combination of different USPs and ran the most effective dynamic search ads.

Our Impact
CLICKTHROUGH RATE
2.15%
IMPRESSIONS
1.55M
SAVINGS ON CPC
53%
SAVINGS ON CPA
14.8%
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