Ecommerce Archives - Huskee Digital
Guppy PH

Guppy PH

by | Jul 27, 2022

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GUPPY

INSPIRED BY THE TROPICS

GUPPY PH is a lifestyle brand that offers fashionable and high quality apparel perfect for the summer season. They have found tremendous success online with thousands of customers around the country and several features from popular media sites and influencers. 

Designs are usually limited and each new collection is highly sought-after due to limited supply coming out to the market.

Vertical

Retail

OBJECTIVE

Ecommerce Optimization

Services

Digital Strategy, PPC, Analytics

A Case Study On ECOMMERCE OPTIMIZATION

The Challenge

The next phase of their business required marketing to a broader audience but maintaining profitability. The situation was also made unique by the fact that Guppy often dropped limited collections and that their items see most demand during the summer season.

Our Approach

We rebuilt their entire PPC approach on Facebook from scratch. We ran very aggressive consideration campaigns to drive store traffic and highly curated conversion ads in order to maintain profitability.

We also redefined their content strategy to focus primarily on social proof and more organic content. We worked closely with the Guppy team in order to shift their content towards this new strategy.

Our Impact

RETURN ON AD SPEND

3.65x

CONVERSION RATE

1.81%

CLICKTHROUGH RATE

4.48%

INCREASE IN SALES

169%

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Lead Gen

iChoose

COMPARE, CHOOSE, AND SAVE​

Optimizing campaigns for an insurance provider and giving them massive savings!

View case study
Lead Gen

Sleepwell

TRUSTED BY EXPERTS​

Bringing a pharma powerhouse to the hands of more customers across the country.

View case study
Lead Gen

MyGolana

MENTAL HEALTH MATTERS

Helping a digital healthcare startup build the foundations of their marketing strategies and onboard their first beta users from the US and the Philippines.

View case study

WHAT WOULD A 169% INCREASE IN SALES DO FOR YOUR BUSINESS?

What else will you be able to do with the additional resources and time?

Consult an expert
HUE Manila

HUE Manila

by | May 27, 2022

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HUE Manila

FINDING YOUR SOLE IDENTITY

HUE Manila is a fashion ecommerce brand selling women’s shoes. Each pair is elegant, stylish, and high quality. They believe that the right pair can help you feel more confident.

They started out as a humble Instagram shop a few years ago but now they command a huge online presence. Over the years, they have sold thousands of pairs around the country.

HUE Manila is one of the fashion brands to watch out for.

Vertical

Fashion

OBJECTIVE

Ecommerce Optimization

Services

Digital Strategy, PPC, Analytics

A Case Study On Ecommerce Optimization

The Challenge

When we first engaged with HUE, they already had a cult-like following on social media. They had loyal customers purchasing their shoes from all over the country. They also had a distinct identity — one that many competitors tried to imitate.

We were tasked with maximizing their massive audience and growing popularity. They needed a digital strategy that would help them differentiate themselves from their competition and a PPC advertising plan that was sustainable and scalable.

Our Approach

Like many businesses, HUE did not have a clear strategy. We started by creating customer personas of their most valuable audiences. These personas became the inspiration of succeeding content. We also used their aspirations as the basis of our copywriting, targeting, and platforms.

We rolled out a year-long PPC campaign that saw us build on Facebook, Instagram, Search, Display, Shopping, and Youtube advertising platforms. We topped it off with optimized website experiences and tailored email marketing sequences.

Our Impact

INCREASE IN
SALES YOY

194%

RETURN ON
AD SPEND

12.2x

INCREASE IN
ORDER VALUE YOY

11%

INCREASE IN
TRAFFIC YOY

87%

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Lead Gen

iChoose

COMPARE, CHOOSE, AND SAVE​

Optimizing campaigns for an insurance provider and giving them massive savings!

View case study
Lead Gen

Sleepwell

TRUSTED BY EXPERTS​

Bringing a pharma powerhouse to the hands of more customers across the country.

View case study
Ecommerce

Guppy PH

INSPIRED BY THE TROPICS

Scaling a popular summer brand and making them relevant and engaging all-year round.

View case study

What would you do if you could also 12x your business?

How would it impact your life? What else can you do with your time?

Consult an expert