Pharmaceutical companies may be at the forefront of medical and scientific research and especially in these times, there are more opportunities for the industry in the digital marketing space. Physicians and other healthcare providers have access to pharmaceutical companies, and with today’s digital climate, regular people should have easier access to pharma brands. But considering how highly specialized and technical the pharma industry is, it can be confusing to decode all the jargon that gets thrown around.
Your pharma brand could take the opportunity to fill this gap and stand out from the other brands by being more accessible through digital marketing and social media. Here’s some steps you could take to getting your pharma brand out there in the online community.
Emphasize The Value of Your Pharma Brand
The value of your pharma brand is closely tied to its branding. The standards that your pharma company choose to follow and uphold when creating its products and delivering them to the consumers will reflect on your pharma brand’s marketing and will strengthen brand recognition.
You can improve your pharma brand’s recognition through meaningful customer experience. Interacting with customers on social media in a friendly and responsible manner, promoting relevant research or upcoming products can help in promoting your brand as a trustworthy one.
Create Educational Content
Create content that would educate both consumers and physicians alike about your drugs, but make sure you are producing specific content for your audience groups for it to be more effective. Not everyone will consume your generic blogs or posts. As a pharma company, there are forms of specialized content regarding your products that is meant for people within the industry such as MSDS documents, consumer guides, and physician manuals on prescribing certain drugs.
However, for the consumers, such content is not ideal since they are too technical for the average person. Instead, publish blogs and articles on your company’s website for easier reading. People who may be curious about your products would want to know what your drugs are for specifically but explained in simpler terms. This includes statistics about your products that can help convince customers as well regarding the value of your drugs. It could also encourage data analysts to use that data in their own publications, which will help with link building.
Produce Quality Graphics
The medical and pharmaceutical field has a lot of technical jargon that might intimidate your customers since they have no idea what any of it means. You do not want to alienate the people you are marketing to.
To remedy this, produce quality informational graphics about your products that are eye-catching and at the same time easy to read and understand. Carefully crafted infographics for the convenience of your customers shows that you put them at the forefront of your marketing strategies. Doing this also helps your branding gain recognition. Make your company and your products accessible to the common person and they are sure to remember you.
Tell Human Stories
Traditionally, information about ailments and prescribed treatments are limited to medical and pharmaceutical industry workers. A patient just has to put all their trust in their doctors that the medicine they were given will work on them.
But with so much information readily available online, people are more aware and more engaged. They do their own research about their symptoms and the medicine they were prescribed. In fact, there are those that are more proactive and would share their experiences with certain drugs.
You can utilize this to your advantage by sharing and highlighting these testimonials. By sharing their stories on your social media platforms, you are facilitating engagement with your customers. Publishing your own data is all well and good for credibility but the customer’s personal experience shouldn’t be dismissed as well. Here is a good example to refer to from Pharma Partners.
Implement video in your pharma marketing efforts
As stated earlier, eye-catching graphics are great to attract attention and educate the customers at the same time. But videos work well too especially on social media. It saves time and packs a lot of information in just a few seconds.
Disseminate helpful info through short video clips. Not everyone has the time nor the patience to sit and read through a wall of text that details your new products. Producing a short promotional video highlighting its features will work better and at the same time, provides a visual of the product. Plus, content like that is easily shareable, thus improving your pharma brand’s reach.
Similar to how no one wants to be in the last place in terms of advancements in the medical and pharmaceutical field, you don’t want your brand to get left behind in the digital marketing sphere as well. It’s not the only form of marketing but considering how much of our lives are spent online now, the shift to digital is the next marketing frontier. And with Huskee Digital, you’ll be sure to stay one step ahead of everyone else. Email us now at firstname.lastname@example.org.
It’s clear that people are getting more health-conscious as the supplement industry grows year by year. This is why it’s critical to use the right marketing tactics to spread brand recognition if you’re running an online supplement business. An effective marketing strategy is an essential component of operating a successful online store, particularly in today’s crowded market. Every day, new nutritional supplement businesses spring up. That’s why it’s extremely important for current brands to stand out and have genuine value to their customers.
Developing a marketing plan for your online supplement business from the beginning can greatly contribute to your future as a trusted brand. However, this isn’t a simple venture. Starting a profitable supplement business online is a difficult task. If you’ve created the product, you’ll need to find out how to cut through the noise, catch your target customer’s attention, and convince them to choose your brand over the thousands of other available supplement providers on the internet.
Quality supplements, particularly dietary ones, have become more prevalent than ever before. Based on a consumer survey from the Council for Responsible Nutrition (CRN), the Global Dietary Supplements Market was valued at 124.8 billion dollars in 2018 and is expected to reach over 210 billion dollars by 2026. In other words, now is an excellent time to start working on your marketing plan. If you’ve already established a loyal client base that enjoys your products, then you have a bigger chance to boost your marketing strategy to its maximum potential. When done accurately, this will help your brand increase profitability, promote repeat transactions, and build customer loyalty.
But before diving into these expectations, it is important to know how to effectively market your supplement brand across various channels. To help you start on the right track, we’ve specifically gathered five marketing tips that you can use to boost supplement brand online:
1. Utilize Video Content Marketing
Video is a flexible and immersive content medium that not only provides people with a realistic view of a product but also makes it simple to share across different channels. It appeals to consumers because it is straightforward to comprehend, interactive, and stimulating.
Aside from the video being appealing, it’s more beneficial because we can capture interested leads through their watching behavior (if they finish the video up until a certain time, we can retarget them to hard sell, etc).
It also appeals to advertisers because it can generate a potentially large return on investment (ROI) across a variety of platforms. Some of the major video marketing formats that you can effectively use to market your supplement brand are the following:
Anyone with an internet connection can both watch and create a video. Though there is a trend towards higher-quality content on a competitive level, anybody with a computer can make their own video content in just about an hour.
Here are some of the free video editing software you can use to start leveraging video marketing to your current strategy:
Movie Maker 10
VSDC Free Video Editor
Moreover, should you want to fully maximize the use of such a tool, here several paid video editing software you can use:
Adobe Premiere Pro CC
Icecream Apps Video Editor
One of the most popular supplement brands that do well in utilizing video marketing to their advantage is Optimum Nutrition. One of their most recent videos gained 8.3 million views since it was released back in January 2021. Watch the video here.
2. Start an Email Marketing Campaign
Email marketing is a cost-effective way for small online businesses to communicate with their clients, expand their customer base, and also improve their brand image. Many of the world’s biggest companies use email marketing to promote their brands directly to their customers. Email marketing, on the other hand, isn’t just about large brands with massive budgets.
Since supplement brands need to be highly credible, it is important for brand owners to deliver targeted messages to their prospects. If your business only has an offer available in some parts of the world, it is simple to arrange for emails to be sent only to people who reside in those specific regions. When there is a sale on your supplement products, then those who have expressed an interest in your brand will receive an email. This email marketing feature is called Email List Segmentation.
3. Feature Testimonials and Reviews
Testimonials and reviews can add credibility to your supplement brand and they can also make you seem more relevant and legitimate to people who are still learning about what you have to offer. These, together with reviews and ‘trust ratings,’ can help demonstrate that your supplement brand is valuable and that you are a trusted provider of the products you are offering. To make things appear more legitimate, you can ask your loyal customers to send testimonials via a third-party tool like Trust Pilot. Many companies now integrate Google reviews into their own websites, either by copying and pasting images or by utilizing interactive plugins. A good example of a brand that takes advantage of reviews and testimonials is Maximum Human Performance. Check out their reviews page.
4. Promote Educational Blog Content
The primary goal of blogging is to increase the volume of traffic to your website. When you write a blog entry, you’re adding another indexed article to your platform, which means you’re increasing your chances of being included in the search engines’ result pages and boost your brand’s overall online visibility. Regularly creating content reminds search engines like Google that your website is active and can be searched periodically to see what new and relevant content has been posted or updated. Once you’ve successfully published a blog, it is important to promote it on other platforms such as your social media channel. Some businesses make the mistake of publishing a blog and leaving it as it is on the website. To be more effective, you have to let your target audience learn more about your supplement brand by sharing your blogs on various platforms. Not only this expands your social media presence, but it also helps in the discovery of your content by directing new website visits to your blog from your social media pages. Check out Gaspari Nutrition’s blogs to find inspiration.
5. Focus More On Customer Value
Consumers today aren’t just concerned with a product’s price or quality. They also put an emphasis on experiences. Consumers are searching for brands that resonate with their ideals and make them feel comfortable, particularly now that they have so many retail opportunities at their fingertips. When it comes to providing customer value, here are some of the primary drivers that you need to take into account when promoting your supplement brand:
Price – Is the price too expensive or too cheap for your target market?
Quality – Does the quality of your supplements better than your competitors?
Marketing – What physical activities do your target market enjoy doing and how can your supplement be beneficial?
Branding – What separates your supplement brand from the others?
Service – Are your customers satisfied with the type of service you’re providing them?
Product – What makes your supplements valuable as a product?
Customer value is the culmination of an interaction between the brand and the consumers in which the brand was able to effectively assess the customer’s expectations and priorities and demonstrate how the product it’s offering can meet those criteria while providing incentives to the consumers. Customer value can be personalized and communicated through the drivers presented above, resulting in better business partnerships and more sales.
Digital Marketing with Huskee Digital
Taking the first step towards developing a dynamic marketing strategy for your supplement brand can be quite challenging. This is why finding the right partner is essential if you want to acquire favorable results. Get in touch with our team today to get started!
It’s not a secret that the internet is changing the way people buy and sell used diamonds and jewels nowadays, and it’s also slowly but surely displacing traditional pawnbrokers. There are several benefits of starting an online jewelry shop, ranging from increased visibility to reduced promotional prices. New platforms can also be used by both retailers and distributors to increase brand recognition, shape brand identity, and attract potential customers. The internet also makes it simple to communicate with prospective buyers and provide customized services. Additionally, online selling is less expensive compared to establishing a conventional selling platform.
Moreover, building up a website and featuring your items is all it takes to start an online jewelry shop. If you sell on Amazon, eBay, Lazada, Shopee, or another e-commerce channel, you don’t even need to have a website. However, establishing long-term customer relationships and distinguishing yourself from your competitors are the difficult parts of online selling. Not to mention, it’s extremely important to promote customer-centricity and innovativeness in your marketing campaigns in this new age if you want your brand to stand out.
Many well-known jewelry companies have gone online in order to extend their scope and reach new buyers. Richline Group, Tiffany & Co., Blue Nile, and other online jewelers bring in millions of dollars every year. And while the COVID-19 pandemic’s long-term impact on the jewelry industry is still unknown, one trend that will undoubtedly persist is the shift from brick-and-mortar to e-commerce shopping. In fact, millions of people purchased jewelry online for the first time this year.
To help you successfully market your jewelry store online, here are four ways you can do to start everything strong:
1. Be Clear With What Type of Jewelry You’re Going To Sell
It is important to know that online sales are possible for any type of jewelry. However, if you want to capitalize on the types that sell a lot, you have to take the time to figure out what kind of jewelry you want to market. This will help the customers understand what you offer and save you time and resources in the long term.
Here are some of the major types of jewelry that are commonly sold online:
Vintage and Estate Jewelry – Ecommerce buyers are increasingly interested in vintage and estate jewelry. Some people just have a keen eye and enjoy rummaging around estate sales and flea markets. Vintage jewelry allows shoppers to own something that is both original and historically significant.
Handmade Jewelry – Handmade jewelry often highlights the jeweler’s artistic style as well as technical abilities. To make one-of-a-kind pieces, semi-precious stones and rare materials are being used. This one-of-a-kind value appeals to most customers. It enables them to buy a truly unique piece without having to spend a lot of money on fine jewelry.
Fine Jewelry – Fine jewelry is made with high-quality materials and precious stones, including second-to-none craftsmanship. It features high-quality materials over one-of-a-kind craftsmanship. Such types of jewelry can be prohibitively costly, but they result in greater profits when you sell them.
Costume Jewelry – Costume jewelry is commonly trendy, mass-produced, and made of relatively inexpensive materials. This can fall into the cheap-purchase category for buyers, which suggests that you’ll need to sell plenty of it to generate a profit.
To inspire you, here are two jewelry brands that are doing it well online:
Van Cleef & Arpels is a French jewelry brand known for its outstanding artistry and century-old background. That isn’t to say they haven’t kept up with the times. They’ve welcomed digital in recent years, using their e-commerce platform to immerse consumers in engaging fantasy realms built specifically for each of their collection.
Bulgari is one of the most well-known high-end jewelry brands that has been creating popular and successful jewelry digital promotions. Bulgari’s social media campaigns are often neatly bound together with marketing hashtags and brand hashtags, which encourages fans to make their own content as well by sharing the posts.
2. Focus On Brand Development and Effective Marketing
Once you have established the type of jewelry that you’re going to sell to your target customers, the next step is to focus on brand development and effective marketing. When it comes to learning how to sell jewelry online, brand development and marketing can be intimidating, but they’re really quite easy to handle once you get how they work.
When it comes to brand development and marketing, here are some of the most effective steps you can take to successfully move forward:
Identify your target customers
To effectively identify your target audience, follow the steps below:
1. Create an ideal customer profile (age, gender, income level, location)
2. Conduct Market Research (surveys, interviews, focus groups)
3. Leverage existing customer data (use Google Analytics data, review customer relationship management data)
Develop an effective messaging strategy for your jewelry store
To develop an effective messaging strategy for your jewelry store, you can start by working on the following:
1. USP (Unique Selling Proposition)
2. Understanding of Your Audience
Who you are marketing to?
What they value and care about?
The type of language they use and will respond to?
3. Brand Story
4. Brand Voice
Invest in a flexible content marketing strategy
To fully maximize the benefits of your content marketing strategy, your content must be:
1. Designed for your target customer
2. Valuable to your customers
6. Optimized for SEO purposes
Brand development can help you stand out from the crowd. It is also the best way to let your customers know how you are different from your competitors. Coupled with effective marketing, selling your jewelry online then becomes a breeze.
3. Invest in Ecommerce
There are a wide variety of jewelry businesses that can profit from creating their own e-commerce platform. Given the current situation, consumers no longer want to go to the high street to purchase products in today’s dynamic and convenience-oriented social system; instead, they want to shop and purchase from the comfort of their own homes. This makes e-commerce a flexible option for you and your customers. While a physical store is still essential to your business, e-commerce can contribute a lot of advantages when it comes to growing your brand as a whole.
E-commerce is an incredible way to transform your business from a conventional brick-and-mortar shop to a cutting-edge, well-known jewelry brand. An online store can be open 24/7, allowing the customers to shop wherever they choose, regardless of their timetable. People nowadays don’t really have time to go shopping for jewelry; instead, an increasing number of people choose to search online for pieces they want or need. If you can provide this convenience to your customers, then there’s no reason why you shouldn’t cater to a broader variety of customers searching for a simple and versatile experience. Ecommerce is beneficial because there are available resources on sites where people can learn more about a product. So before they make a purchase, we feed them with information, hopefully, convincing them to buy.
4. Reach Out on Social Media
When it comes to online marketing, social media will always be on any list. This is how powerful this aspect is in terms of digital marketing. If you’re planning to market your jewelry brand on social media, these are some of the most successful platforms that you can utilize:
Facebook – Marketing your jewelry on Facebook is unquestionably a huge opportunity for your business. Not to mention, Facebook has developed itself as the most successful social media site, as well as an important area for online jewelry marketing. Given Facebook’s vast array of options for brands, promoting your jewelry business on the social media site is a perfect way to get a huge advantage on your online jewelry business. One of the most successful e-commerce stores that utilized Facebook as its playground is My Jewellery.
Instagram – Instagram is a visually-oriented social media site, and when it comes to jewelry, a lot of attention is placed on jewelry product photos for both online marketing and sales purposes. On a daily basis, Instagram receives countless posts on a variety of topics, including food, health, travel, fashion, among many others, which are seen and consumed by millions of users. If you want to know how powerful Instagram is when it comes to selling jewelry products, then feel free to check out BaubleBar’s Instagram account.
Pinterest – People are more drawn to visual media these days because they don’t have time to read long promotional materials or they simply don’t prefer to do it that way. Pinterest is fully aware of this, and as a result, it has established itself as one of the most effective visual social media sites in the world. This has benefited greatly in online jewelry marketing, as jewelry businesses work extensively with product photos with the goal to market their jewelry collection as effectively as possible. Take Mejuri Jewelry as a good example.
Thanks to its digital marketing strategy, Pandora’s name is now so well-known that they don’t have to think about branded searches. Their latest non-branded digital approach, on the other hand, is sweeping the jewelry market. Pandora accomplishes this by including a variety of specific, uniquely labeled URLs that lead consumers to the exact page they are looking for. This ensures that consumers would be guided to the most useful section, giving them a great user experience. To learn more about how Pandora is maximizing the benefits of digital marketing, check out this complete case study.
Digital Marketing With Huskee Digital
Marketing your jewelry brand online doesn’t have to be difficult. With the right partner, you can maximize your chances of growing your online presence, increasing your leads, and boosting your sales. Get in touch with our team today!
With e-commerce becoming more and more prevalent each day, a lot of fashion brands are no longer just competing for brick-and-mortar sales. Due to the high volume of online businesses nowadays, competing for early-morning clicks and late-night purchases are also becoming tighter. And while it can be extremely challenging to differentiate your brand from the crowd in this overly competitive online fashion industry, you can still make it happen to your business.
Digital marketing is one of the most effective ways to make a name for yourself. It not only boosts brand presence and sales but can also raise brand recognition. Depending on the platform, it can also allow you to get instant feedback from your customers and decide whether a strategy is successful or not.
Getting Eyes In Front of Your Brand
Fashion digital marketing, when implemented right, gets your brand in front of your target audiences’ eyes, allowing them to become aware of your brand, purchase your products, and eventually become loyal customers. But before implementing your strategies, it is crucial to determine who your target audience is. Keep in mind that the cornerstone of your marketing campaign is identifying who your target audiences are, including their interests and preferences.
So in order to identify and gain a better understanding of your target audience, here are several steps you can take:
Pinpoint the unique selling proposition of your fashion brand. Once you begin to understand the benefits of your fashion brand, you will then be able to easily identify who values your offerings.
Evaluate your best existing customers by sending email surveys or by simply asking them for testimonials. They can help you identify common behaviors and interests that you can use to narrow down your target market and build lookalike audiences.
Collect demographic information on your target audience. This may include their location, user behavior, age, gender, etc. As an emerging fashion brand, you can effectively do this by conducting email marketing surveys that specifically aim to divide your prospects into categories based on their diverse fashion interests or preferences.
Conduct customer surveys to gain customer insights. Customer feedback is important for directing and influencing a brand’s decision-making as well as shaping product and service developments and improvements. It’s also necessary for determining customer loyalty among existing customers. It’s crucial to understand how consumers feel about your product, support, and business as whole.
Moreover, the road to success is filled with pitfalls, and falling to one of them can sometimes be inevitable, especially if you’re not familiar with the peaks and valleys of digital marketing. So to address this problem, we’ve outlined five ways that you can use to successfully market your fashion brand online.
1. Be Active on Social Media
Social media has developed into the most prominent and significant virtual environment for fashion brands. The platform is no longer limited to social networking but has transformed into one of the most powerful mediums for digital marketing. The influence of social media is indisputable since you can hit a vast number of people within seconds of publishing an ad. It also offers beneficial features that enable you to lower your expenses and ensure that your ads meet your intended demographic.
According to Statista, almost 59% of the world’s population is composed of online users. Therefore, you should not lose out on the opportunity to advertise on social media platforms, where you can attract the largest number of prospective customers compared to print or broadcast media ads. Some of the biggest and fastest-growing social media platforms today are the following:
Number of Users
Data collected from Statista 2020-2021
While most marketers are already familiar with these platforms, some businesses still find it hard to understand the importance of such channels on their marketing strategy. To help you become attuned to the potential of social media marketing for your fashion brand, here are several points to consider:
Social media can help you tell your brand story to promote awareness and recognition. One example of this is Louis Vuitton’s Journey Home for The Holidays Campaign. Back in December, LV launched its #LVGifts campaign to promote its brand as a high-end gift-giving option. In less than a month, the #LVgifts campaign generated 4.4 million impressions and 2.7K posts from user-generated content.
When it comes to fashion brands, social media hits the spot because of its visual nature. Instagram and Pinterest, for example, are extremely visual platforms that can help you reach new consumers and raise brand awareness.
Social media platforms can help you analyze your competitors better through their respective Insights which is a native analytics tool.
Social media networks are available to the public, allowing businesses to monitor the behavior of their customers, competitors, and prospective buyers.
With the numerous benefits that social media can provide to your fashion brand, it is still equally important to ask yourself the question, “Why am I using this platform?.” This is perhaps the best way to narrow down your scope and find the most effective ones for your business.
3. Inject Personality Into Your Brand
A collection of qualities attributed to a brand based on customer perception is referred to as brand personality. A brand’s personality is dictated by how a brand behaves, speaks, and appears to the public. This is why being a faceless fashion brand will get you nowhere. Not to mention, there are a lot of monstrous brands out there that are just waiting for you to take your first step and then devour your chances of gaining online visibility. With thousands, if not millions, of businesses vying for attention online, creating a strong brand personality has become a critical component for fashion brands to effectively set themselves apart from their competitors.
You can achieve this by injecting the following elements into your brand:
Authenticity – Being authentic means remaining true to who you are as a fashion brand. In other words, you’re introducing yourself and your business with honesty and sincerity.
Memorability – The things that distinguish your brand from your competitors are the driving factors of memorability.
Trustability – Becoming a trusted brand is equal to sealing a lifetime deal with your customers. Trustability is driven by the quality of your products, customer service, and unique selling proposition.
Authority – How does your brand handle competition? Are you a trend follower or a trendsetter? The way you carry your brand in public says a lot about how you interact with your customers and competitors.
Value – What do you provide to your customers? What do they get for wearing your fashionable items? In order to add personality to your brand, you have to give your customers more than just a piece of clothing.
Moreover, whenever we think about the world’s most recognized fashion brands, we often remember them based on how unique they are when it comes to promoting their products. These brands have gone to great lengths to decide the kind of brand identity they want to project and then show it to their target markets. So how can you do the same? To inject personality into your fashion brand, you must understand who you are and, most critically, how to successfully communicate your identity to your customers. The more your brand personality develops, the easier it would be to break down barriers between your brand and the customers you choose to engage with.
Some of the other external factors that can also help establish your brand personality are the following:
Brand voice – The individuality and passion injected into a business’s message is referred to as brand voice. It covers everything from the words and terms you use to the persona and identity you want to portray through your marketing materials.
Typography – The impression produced by the way text is organized or presented on a page is known as typography. Typography is also referred to as a medium of art by artists because it can be very artistic and revolutionary in the marketing field. When and if done correctly, form, including imagery, will elicit unique emotions.
Color scheme – Colors communicate in a way that words can’t. That is why they are more effective at convincing people to try or purchase a product when used in marketing.
3. Invest in Content Marketing
We’ve always emphasized that content is king. For brand recognition, increased sales, conversions, and overall effective marketing strategies, producing your own exclusive content is crucial. Modern buyers want an experience and something they can relate to. They purchase what they value and they want to have a chance to be part of something bigger than just the clothing and accessories you sell. Establishing that experience starts with investing in great content. Fashion is all about establishing a persona and a specific lifestyle. Content marketing is a central component of this idea and can be extremely beneficial to your business. Understand the audience’s interests and expectations, and create content that demonstrates how your brand should meet them.
4. Establish an Ecommerce Website
Any well-known company has a backstory. A fashion brand that now dominates shopping centers may have begun as a small company that sells its products in a small boutique. Although starting your own clothing line is difficult, with the help of e-commerce and online marketing, you now have the chance to transform a brand that started as a small online shop into a globally known clothing line. But why choose e-commerce over a physical store? Here are some significant reasons to consider:
Physical stores are geographically limited to a specific area or location. With an e-commerce website, the whole world can be your playground.
Reduced cost is one of the most compelling benefits of e-commerce. Customers may profit from any of these cost savings in the form of reduced rates.
Today, shopping is no longer limited to pulling a shopping cart down the right aisle or searching the shelves for the right item. Customers can easily shop anywhere and anytime by scrolling through an e-commerce website’s product offerings. Compared to physical stores, shopping online is ten times more convenient.
Comparison shopping is also made possible by e-commerce. There are many online platforms that allow consumers to compare rates from different e-commerce retailers.
Use High-Quality Photos
Since we live in the modern world, the majority of promotion is done digitally. That indicates that the vast majority of future buyers won’t be able to see your product in person. This is why photos serve as the most valuable tools that you can use to bridge the gap between customer trust and skepticism. When marketing your fashion brand online, you need high-quality images to promote your products for you. They must look fantastic and entice potential buyers to make a purchase. You can also make use of models and ensure that the sizes of your photos fit the requirement of the e-commerce platform that you are utilizing.
Need Expert Help?
Finding the right partner to work with when it comes to effectively marketing your fashion brand online is one of the best ways to get started. This is why our team at Huskee Digital continuously puts in the effort of reaching out to businesses that need help in their digital marketing campaigns. Get in touch with us today!
Most marketers used to think of Google Ads and Facebook Ads as competitors. The long-standing rivalry between these two digital marketing tools has always been fierce. This has caused businesses of all shapes and sizes to make tough decisions about which platform best fits their needs; a false dilemma that continues to confuse and mislead those that are new to digital marketing.
While the two platforms are often portrayed as adversaries, a lot of companies nowadays are combining the capabilities of Google Ads and Facebook Ads to acquire full visibility, improve leads and revenue, and find potential clients, using various tactics that fit with the special features of each medium, and seeing impressive returns on their marketing investment.
To help you understand what these platforms are and which of them best work for your business, let’s take an in-depth look at what Google Ads and Facebooks Ads have to offer.
What are the Major Differences Between Facebook Ads and Google Ads?
Search intent is one of the most significant differences between Google and Facebook Ads. Google users are searching for something specific, while Facebook users see ads based on their interests and preferences. Unlike Google, which uses a pull marketing approach, Facebook focuses more on brand recognition.
When it comes to Google search, the objective is to deliver an ad that precisely fits what users are looking for on the search engine. Facebook ads, on the other hand, allows you to advertise to users who aren’t even looking for your products or services just yet. In other words, even if they weren’t looking for your items, they were exposed to your advertisements because of their interests and online behavior thus creating an opportunity to learn about your brand.
Google video campaigns, like any other video marketing campaigns, can help you reach and connect with your target audience. You can select from a variety of campaign objectives, subtypes, and ad formats while creating one to inform viewers about your products or services and encourage them to take action.
Here are some of the ad video formats you can create:
Skippable in-stream ads – Skippable in-stream ads appear before, during, or after other videos, and can be skipped after five seconds.
Non-skippable in-stream ads – Non-skippable in-stream ads are commonly 15 seconds (or shorter) in duration and play before, during, or after other videos.
Video discovery ads – Video discovery ads contain a thumbnail image along with some text. It is an ad format that features the video alongside related videos on the YouTube search results page and on the YouTube mobile homepage.
Bumper ads – Bumper ads are normally six seconds (or shorter) in duration and play before, during, or after another video. Bumper ads are non-skippable.
Outstream ads – Outstream ads start to play with no sound. Viewers will unmute the video by tapping the commercial. Outstream ads are intended to boost the video’s reach at a low cost.
Masthead ads – Masthead ads are commonly used in promoting a new product or service or for boosting brand awareness in a short period of time. However, these ads are only available on a reservation basis with the help of a Google sales representative.
Facebook video ads are proven to be one of the most popular tools available to social media advertisers. Knowing how to make emotion-evoking, compelling Facebook videos can help every marketer become more successful on the platform.
Here are the primary Facebook video ad placements:
In-feed ads – In-feed ads appear when a user scrolls through their News Feed and these ads look similar to organic posts.
In-Stream video ads – In-Stream video ads are short commercials that appear after 60 seconds after the main video content plays. These ads only show on mobile devices.
Facebook Marketplace video ads – As the name suggests, Facebook Marketplace video ads only appear when a user is scrolling and shopping on Facebook Marketplace.
Google Shopping or previously known as Product Listing Ads, is a Google service that allows users to look for, view, and compare products. When a user looks for a specific product on Google, these items appear. They can be found on the main results page of the search engine or in the shopping list. Through Google Shopping Ads, you can quickly and efficiently boost your brand’s web visibility by making your products appear above the organic search results. Google Shopping Ads can also boost the overall quality of your leads by providing shoppers with an informed purchasing experience through your ads
Google Shopping ads primarily direct people to your website first. For retail items, Google Shopping is the perfect choice. However, this is not the platform for you if you’re offering financial or any type of services that do not result in ownership of a tangible product. You can learn more about these unsupported shopping content in Google Merchant Center. Google Shopping also takes into account the keywords entered by the users and then reveals the items that most closely complement their query.
Businesses can conveniently set up an online store through Facebook Shops. It’s free and easy to set up. Businesses can select items from their catalog to feature, then configure the appearance of their store with a cover photo and accent colors that represent their brand. This ensures that every vendor, regardless of scale or budget, can take their business online and engage with customers anywhere and wherever they choose.
Facebook is also a marketing platform that allows you to remarket your offers to previous visitors. Integrate this feature to your store and you will be able to maximize the full advantage of Facebook ads. Not to mention, Facebook ads take into account the user’s search history and actions on the retailer’s website and then shows them items that they may be interested in.
Should You Choose Google Ads?
Google Ads is a pay-per-click (PPC) advertising tool that allows companies to manage and run advertisements. Through Google’s Search Partners or Display Network, these advertisements appear in Google search results and also on other websites. The Search Network is at the heart of Google Ads. It allows marketers to promote their ads to people who are aggressively looking for products or services that a business provides.
One of the most compelling reasons to use Google Ads is that you have complete leverage over the cost. If you set a budget, Google Ads will never go over that, and it will also forecast the results based on your budget.
What are the Benefits?
1. Lead Generation – Google Ads is known for its effective lead generation capability. If you set up your ad campaigns correctly, you can deliver highly targeted leads to your domain. Google Ads helps you to target customers who are looking for what your business is offering. This implies that you should keep refining your searches so that only people interested in buying your products or services are directed to your respective online platforms.
2. Faster Results & Transparency – Google Ads is known for providing fast, easy-to-understand campaign results and reports. In other words, Google Ads is a very transparent and user-friendly system. Since the dashboard provides all of the details relating to each ad project, such as the advertisements clicked, the keywords that page visitors searched, and the cost of clicks, analyzing the success of the ad campaigns becomes a breeze.
3. Higher ROI – Unlike other marketing techniques, Google Ads only costs you when users click on your ads. You will get a high return on investment by leveraging Google Ads campaigns, which might not be achievable for other marketing techniques.
4. High-Quality Traffic – Google dominates the online market. With its enormous customer base, the search engine has the power to deliver a massive volume of traffic to millions of businesses every day provided they have the budget for it. Not to mention, Google takes pride in providing meaningful content and ads, and the company’s search engine algorithms are constantly evolving and improving to deliver the most relevant information online.
Aside from the mentioned benefits above, there are still a lot of advantages that Google Ads can provide to your business, especially on the Video and Shopping platforms. On one hand, Google ads that are integrated through videos can help you connect and engage with your target audience more effectively compared to text-based promotion.
Google Shopping ads, on the other hand, can provide you with more qualified traffic, better conversion rates, and increased sales. Google Shopping ads are all about attracting customers with the goal to persuade shoppers to purchase something. So if you’re an online store, utilizing Google Shoppings ads is one of the best ways to bring your business closer to your customers.
Nonetheless, Google Ads is one of the most effective digital marketing platforms ever produced. It processes millions of regular internet searches and offers company owners a one-of-a-kind ability to turn each of these users into leads and loyal-paying customers. It’s true that many companies are put off by the cost of advertising on Google Ads, particularly if they are unfamiliar with how the service works. However, by strategically planning your online advertising campaign, Google Ads will pay off lavishly.
How About Facebook Ads?
Facebook is used by billions of users on a daily basis, and if you put a targeted ad on the platform, the odds of reaching the right market improves significantly.
Businesses can advertise on Facebook in a number of ways. Ads can be as plain or as intricate as the advertiser desires. The reach is also huge regardless of the format. This gives businesses the opportunity to market their products or services to over two billion Facebook users. The process is pretty simple. Facebook provides self-serve tools for users to target specific markets, as well as for analytics reports that monitor the success of each ad they set up.
As a business owner, you can use Facebook’s Business Manager platform to handle all of their marketing and advertising activities in one place. This makes everything a lot more convenient and easier to manage. Additional features, such as Instagram access and product catalogs, are also included in the platform.
What are the Benefits?
1. Create Objective-Specific Ads – Facebook simplifies the process of creating an ad. It walks you through the steps to help you pick the type of ad you want to run, reach your demographic, and set a deadline and budget. Besides that, the ad can be customized to suit your specific needs. These are referred to as “objectives” on Facebook. You can generate an ad based on whatever you want, whether it’s for website clicks, post engagement, page views, or something else combined.
2. Remarketing – People who have recently viewed your website can see your ads, which is another means of engaging your target demographic. Let’s take a look at why this is relevant. Even though you’ve successfully stirred up their attention, the first time users see your business on Facebook, they are likely to glance at it and not make any progress. This is why Facebook ad’s remarketing capability is extremely useful to businesses.
3. Massive Marketing Potential – Facebook is too important for businesses to neglect. It’s an enormous platform that provides massive potential for business growth. That’s why your business should heavily invest on a Facebook page — it’s where your actual and potential customers will discover you. In fact, a user spends about 2.5 hours a day on social media, with Facebook being the first-choice platform.
4. Robust Analytics – When it comes to presenting reports and analytics regarding the performance of your ads, Facebook does not hold back. You’ll never have to speculate or make conclusions on what works and what doesn’t. You also won’t have to work out the conversion rates or other marketing indicators because they’ll be conveniently set out for you right inside Ads Manager. The only thing that you have to do is to analyze your results and decide what to do next.
Facebook advertisers still enjoy more benefits, especially on the Video and Shopping platforms. For instance, InterDigital/Futuresource Report reveals that by 2022, video content consumption is predicted to account for 82% of all user internet traffic. This is one of the major reasons why video ads must be included in your marketing strategies. And with so many tools to reach out to your target audience, Facebook video ads are easily one of the most powerful ones that you can utilize.
Facebook Shops, on the other hand, is a way for businesses to deliver their brand story, product selections, and engage with their customers. Even though Facebook Shop is new to the social media scene, numerous businesses have already hopped on the social shopping train. Not to mention, the number of people shopping online have increased during the COVID-19 pandemic.
While Facebook ads are inexpensive, don’t ignore them because of their low cost. It has already taken a lot of businesses to new heights. It’s also important to remember that there’s a period of adjustment. Ads Manager isn’t easy to use, and you won’t get results right away.
Google Ads or Facebook Ads?
You don’t really have to pick between the two because you can always utilize them to your advantage. However, if you want to maximize the potential of these digital marketing tools, you should always start with your strategy and objectives. Whether it’s Google Ads or Facebook Ads, your success will depend on how you tie your digital marketing strategies to your business goals.
Choose Huskee Digital
Should you need help when it comes to running Google Ads or Facebook Ads, our team at Huskee Digital has you covered. We can help improve your existing digital marketing strategies, create new dynamic campaigns, and manage other advertising platforms such as your social media business accounts. At Huskee Digital, we don’t walk the talk, we run it! Get in touch with us today to get started!