Online food businesses have flourished during the time of the pandemic. With mostly everyone stuck at home and can’t eat out, online food businesses serve to excite the palate of those who are tired of eating the same thing each day. But with this influx, a smaller food business can be overshadowed by well-known fast-food brands.
Luckily, there’s something you can do about it. Many foods and beverage firms have started to search for more cost-effective ways to sell their products in a slow economy with high commodity rates and increasing grocery prices. To compete with bigger, more profitable firms, many smaller and middle-market enterprises have capitalized on digital marketing. Here are some strategies you can use to get your name out right next to those popular names or maybe even get on top.
1. Make Your Website User-Friendly
Don’t make the customer jump through hoops when it comes to ordering from your website. Chances are they’re already hungry, and a hungry customer can soon turn into an angry one when they can’t get what they want.
Optimize your website for a quicker ordering process. And don’t forget to optimize for mobile too for the customers on the go. A pleasant customer experience website will guarantee repeat buys.
You’ll also be able to keep more people on your website longer. Since the goal isn’t only to draw users but to convert them into consumers, you’ll need somebody to click through the various pages on your website, read your material, learn about your services, and take the actions recommended on the platform.
2. Help Your Leads Find Your Food and Beverage Website Through SEO
SEO stands for search engine optimization. It means making your website come out on top when a customer searches with specific keywords like looking for a nearby food business that delivers to their location.
SEO is especially helpful for small businesses. If you’re just starting out or you’ve already started but having trouble with getting the word out about your business, optimizing your website for SEO can help build brand awareness. More people will know about you, leading to new customers.
3. Invest in Active Social Media Marketing
Social media, the bane and boon of the internet. But in the case of digital marketing, it’s definitely a boon. Promoting to millions of people is made easier with social media.
But of course, it’s not as easy as just saying it. What you can do to promote your business is to join groups for brand awareness and spread the word about your delicious products, post drool-inducing photos to influence users to order, and make use of hashtags! Limited offers and giveaways are also great incentives for customers.
Building a group of loyal customers is one of the most important ways for businesses in the food and beverage industry to expand their customer base. For example, Nestle Global has a broad social media presence, with local accounts that help generate more location-specific deals as well as engage with consumers with more appropriate information. Kraft uses social media to develop the Oreo brand’s fan base. The company invited fans to send their own promotional ideas through Facebook and Twitter. Kraft also hosted an assembly in Times Square towards the close of the program, where the most imaginative ideas were translated into real advertisements.
4. Run Social Media Ads
The good thing about social media platforms nowadays is that they have ad tool integrations for businesses who choose to use their platform as a marketing channel.
Set up a business page for your food business, and you can start creating and managing ad campaigns. You can even customize the campaigns based on your objective. More people seeing your ads equals more customers equals more revenue. Win-win-win situation.
5. Catch Convertible Leads Through PPC Ads
Strengthen your marketing strategy with PPC. It stands for pay per click, meaning you pay the platform a certain amount for every ad that you run that is clicked on by a user.
And if you’re hesitant because you’ll be paying, rest assured it’s not a costly venture and very worth it. Imagine a user clicking on a PPC ad, and they end up ordering from your website and spending 100x more than the amount you paid for. And since it’s on a per-click basis, you’re going to be charged on the clicked ads only.
Running and marketing an online business is tough work. A food business, doubly so. But with the right employment of effective digital marketing tactics, raking in the customers can be a breeze. And if you work with a team dedicated to making your business grow through marketing, then your numbers could increase tenfold. Plus, all that marketing work handed off to someone else could give you more time in your hands to manage your business yourself. Huskee Digital can be your marketing partner. Let us help you grow your business. Send us an email at firstname.lastname@example.org now.
Buying real estate is a major decision. As such, potential buyers usually do their research beforehand, usually online. That’s why as a real estate business, you want to be the first thing a client sees when they scour the internet for listings. This requires effective marketing strategies to make your business known and rank first amongst the other competitors. We’ve got this list of practical steps for a successful real estate marketing strategy.
1. Run Advertising Campaigns to Target Potential Clients
Social media advertising is also a good move. Millions of people flock to social media platforms so there’s a good chance that you can find your next potential client on there. Build your online presence for branding and utilize retargeting and social media PPC on there. For real estate agents looking for new ways to stand out online, social media has become one of the first game-changers. Various social media sites empower real estate professionals to create a reputation and to thrive in the industry, from purchasing Facebook Business Ads to posting photo galleries of new listings.
Certain social media sites like Facebook even have ad creation tools integrated into their business pages so you can create and manage ad campaigns with no hassle.
2. Utilize Email Newsletters
Real estate and email marketing are a perfect match—as long as you’re sending the right kind of emails to your target customers at the right moment. In reality, in the real estate industry, 63% of email marketing campaigns received favorable responses.
Email newsletters are another great strategy. It makes you relevant with old clients and helps you connect with new leads.
Include quality and relevant content in your newsletters, like tips on choosing the right house for them or news about the industry that affects how or when they should buy a new home. You can also include promotions. What matters is that you pique their interest so they would read it and eventually lead to them availing your services.
Here are some good examples to refer to:
Danielle Wiedemann, Sotheby’s International Realty
3. Build A Good Website
You don’t want your customers to get so confused or frustrated when navigating your website. A realtor website has tons of photos to feature listings, slowing down the loading times for your website. Your client might leave your website out of frustration. Work with an expert web development team to avoid that. Optimizing for mobile is good too. Smartphone users increase by the day, and busy people do work through their mobile phones too. A user-friendly website design detects your visitors’ screen resolution and browser size automatically, changing the site elements to include the safest, most readable edition of your real estate website for their devices.
Your website functions in the same way as a customer service agent. Your audience will feel more comfortable on your page if your site is vibrant, new, and welcoming. On the other hand, an out-of-date and unattractive website can give the impression that the company is cold and distant. People are hesitant to patronize a business that does not trust them enough to give a positive first impression.
4. Perform Effective Competitor Analysis
It’s not a secret that a marketing strategy can be made more effective if you perform a competitor analysis. Learning about your competitors can help you identify their ins and outs and find potential opportunities to take advantage of.
A competitive analysis examines the business marketplace to see what your competitors are up to. The objective is to have a better understanding of your rivals so that you can better manage your business operations. Competitive analysis will help you recognize where you are in the business by identifying fields where you are missing or progressing.
With an effective competitor analysis, you can find out what they’re doing right and what they’re doing wrong. This will give you the opportunity to outperform your competitor’s standards and fill in the gaps they have with your services and products. When you’re in a competitive marketplace, it’s critical to do this kind of research. This is because it is really possible to fall behind in terms of promotion and product development. Analyzing your current position in your competitive market will provide you with a roadmap on where you need to go.
Real estate is a highly competitive industry. You’ll have to keep up with the latest trends to stay on top of your competitors and provide the best and trustworthy service to your clients.
We at Huskee digital can help get you started on planning a robust marketing strategy that will make you stand out from the rest and grow your business. Shoot us an email at email@example.com now.
The art industry is evolving rapidly with the advancement of technology. And one of the industry’s latest trends in the virtual art gallery. You can set up the most stunning artworks in your gallery but it hardly means anything without anyone looking at it and appreciating it. But anything online can be awarded exposure with the right marketing tools and strategies.
1. Create an Ecommerce Website
An eCommerce website can serve as your virtual art gallery and online shop in one. You can display your works and then put them up for sale right away.
You can also have the option to sell your works as prints alone or have them as printed as designs on various items like shirts or bags. Either way, by setting up a website for your art that also functions as an online store, your followers can purchase directly without having to navigate through countless links.
Your website is your space to tell your story. You can put an about me page where you can put your artist statement. Your artist statement should describe your work, process, and purpose for creating art or what your art symbolizes.
A good artist statement can also establish your brand because it should be uniquely you. As you express your thoughts and feelings through your art, your art statement should encapsulate those ideas and emotions.
You can get inspiration from these art statements if you’re having trouble how to express yours.
3. Distribute Newsletters
Newsletters are great for promoting both your art and your website. Do you have new art? Feature it in the newsletter, maybe say something about what inspired you for that art. Then you can inform your customer that they can buy it as a standalone print to hang at their place or have it printed on a shirt or a bag.
In art email marketing campaigns, newsletters are extremely beneficial when it comes to announcing any upcoming vernissages, shows, or exhibits. Upload the announcement flyer or other similar photos into your email to make it more visually appealing. You can then incorporate effectively to pique the reader’s interest in attending your virtual event. You can also use it as a space for giving personal updates. Personalizing your email newsletter ensures engagement with your clients and/or followers.
Here are some good examples of effective art gallery newsletters:
Social media platforms are one of the popular spaces artists promote their art. More often than not, it’s where they build their following. Instagram and Pinterest are the top platforms because of their focus on visual content. But it’s a good idea to spread your name out to other sites as well, like promoting on Facebook artist groups.
Not only will you have a space dedicated to just showing your artworks, but you’ll also gain followers and connections. Old fans can follow your work while gaining new ones. Moreover, some art galleries assume that switching to online shopping will reduce the number of repeat customers, but this apprehension seems to be unsubstantiated. Also on the internet, where users have a lot of options, people are always faithful to products they’ve purchased before.
5. Capitalize on other Digital Marketing Strategies
Optimize your virtual art gallery for SEO, or you can also do paid social media advertising since you’ll be using social media to promote your art.
Producing videos is also a good tactic. A popular one for artists is making speed paint videos. They upload these on their social media accounts like Instagram to the fascination of many people witnessing how a beautiful artwork emerges from a blank canvas. This entices first-time viewers to check out the rest of their work.
The fact that the art industry is changing at a fast pace is the main challenge to developing strong marketing strategies. It’s impossible to keep up with all the developments, and the constant shift toward the online art industry is one of the most significant changes that new times have brought to the art world. If you believe that professional art lovers are hesitant to purchase fine art online, then you are mistaken. However, many of them continue to buy strictly from art galleries and art dealers in person. It’s always a good idea to have a solid marketing strategy outside of the public realm, but that doesn’t mean you can ignore the potential of digital marketing.
As a budding artist who is starting out on making yourself known in the industry, setting up a virtual art gallery is a good first step to achieve relevance. The ways mentioned above are a good starting point for marketing yourself. But if you’re still having trouble or simply don’t have the time or patience, working with a good digital marketing team can make the difference. We here at Huskee Digital can help your art gain the exposure you want. Send us an email at firstname.lastname@example.org to get started.
With the pandemic, sports events have mostly been postponed or put on hold for the safety of sports professionals and athletes. And with lockdowns and quarantines forcing people to stay home, most have resorted to buying their own equipment to get their workouts in. Online stores have begun to fill this demand. Even physical stores have optimized their online counterparts to better serve their customers.
If you just started to branch out to selling online, it can be tough to be seen. But with the right marketing strategies, you’ll soon get a steady stream of loyal customers.
Engage with sports fans
Sports fans can be passionate about their favorite teams and athletes. If they see their sports idols wearing a particular brand, they’re sure to follow suit. Engaging with them can be beneficial to your business. Not only are you building brand recognition, but you are also fostering trust for future loyal customers.
Social media is the best platform to engage with sports fans. You can hold weekly polls about fans’ favorite athletes or have them share a story about their favorite sports moments from the previous events. It also helps to be updated with trending news and events related to sports or athletes.
Share a mix of sports and entertainment content
Engagement with fans is not only limited to interacting with them directly on social media. Another great way is by creating and sharing content that would appeal to them and possibly fuel more of their interest in certain sports personalities.
You can write up profiles for well-known athletes with facts and statistics or sharing their workout routines to keep themselves fit and healthy during quarantines. Maybe even include their favorite sports brands that your store could be carrying so you can link the reader to buying it from you.
Always optimize for mobile
For a business that targets customers with an active, usually on-the-go lifestyle, optimizing your shop for mobile phones is a must.
More ecommerce happens through mobile phones and with the rise of various mobile shopping apps, it’s been made so much easier to shop at your own convenience. So optimizing your online store to work for mobile is a big plus.
By optimizing for mobile phones, you can improve user experience and engagement. Make sure they can navigate your store easily on mobile for a more positive experience which can lead to users staying longer in your store, making them more likely to return to it. Make your store appealing and readily accessible for your customers to drive traffic and repeat buys.
Be consistent with your content and branding
Even though you’re sharing and producing a mix of content, it’s still important to stay consistent with your branding. If you aim to market products that don’t take up too much space and can be used indoors, then make content like home workout tips or what equipment is best for a home gym. Some equipment may be more suitable for spaces with a lot more room or one’s perfect for home backyards so tailoring your content around that idea will work as well.
You can take inspiration from local sports retailers like Decathlon PH and their posts about outdoor equipment offering backboards, nets, and camping tents, focusing on activities that can be done right in the backyard. Toby’s Sports meanwhile geared their posts towards staying fit indoors amid the ongoing quarantine.
Don’t forget to review your digital marketing performance
As with any marketing strategy, data is the most important resource you can acquire. Reviewing your digital marketing performance can give you insights into your customers’ actions that you can best utilize to your advantage. You may get different results from different campaigns you’ve done.
Advertising on social media may be effective for a certain demographic while email marketing may only work for a certain market. Or maybe the content you’ve produced about staying fit and healthy at home has gotten more hits recently. Take note of these results so you’ll know which strategy you need to strengthen to boost your numbers or which one you need to change to get a more favorable result.
Capitalizing on these trends can drive traffic to your website and pages and turn these leads into loyal customers to grow your sports equipment store.
These are only some of the tips that can get you ahead of your competition when it comes to marketing your products. Combine it with dedication to deliver the best service and products to the people who need it and a fully capable digital marketing team like Huskee Digital that can handle all these for you. Plus, having a dedicated marketing team will save you time and worries.
What are you waiting for? Shoot us an email now at email@example.com so you can get the most out of every click.
Nobody loves pets more than the Internet. Countless pet photos and videos have been shared and have gone viral because of their silly antics that their owners happened to capture on camera. New pet owners even turn to the Internet to seek advice on raising their fur babies well. This gave rise to pet stores branching out or setting up shop online.
If only it was so easy to grow a business online as making a page on social media. The Internet is now saturated with businesses of any kind, including pet shops. So how can you make your store memorable? By utilizing effective digital marketing strategies.
Build your brand
More than just a logo, your shop’s brand is the face of your business. It helps greatly with recognition and advertising. Good branding can make you memorable. Customers can associate your shop’s brand either to a good selection of quality products, excellent customer service, a solid advocacy that your shop strives for, or preferably all of the above.
How you go about strategizing your digital marketing and advertising your products also contributes to your brand. You would want to stick in the minds of your target audience so building a brand that is easily marketable is a huge advantage.
Build an online presence
Having an online footprint for your shop is a must in this advanced age. With information right at the tip of their fingers, anyone can look up what they need on the internet. And if what someone needs is a pet shop, then wouldn’t you want your store to be the one they see right away?
It has even become imperative now in the middle of a pandemic to branch out online. Plus, it has a number of benefits. It costs less compared to running a physical store and you’re not limited geographically, meaning customers can access your store anywhere at any time. It is even made more convenient because transactions are fully automated online.
And even if they end up not buying anything, retargeting can bring them back to your shop. How retargeting works is that once someone visits your site, they start seeing your ads on other sites they visit. Basically, the visitor is reminded of your store and what you offer and their chance of going back and being a paying customer would go up.
Creating compelling content
Building an online presence doesn’t stop from just making a page or a website. What makes people engage is the content. For a pet shop business owner, you know more about pet-related items that may be ideal for different kinds of pets. Use this to your advantage by informing your potential customers through blogs or social media posts. With compelling content, you gain credibility, and people who see it are more likely to trust and buy from your shop.
Bow & Wow, a local pet store that features products with all-natural ingredients, have a dedicated blog on their website filled with helpful articles for every aspect in taking care of pets. One such helpful article is Cat Food For Every Life Stage which details the different diets a cat should be given in its life stage. It is both educational and promotional since they suggest products from their shop. Plus, it sticks true to their store’s branding for providing all-natural products.
Social media advertising
With the current pandemic, businesses are making use of social media to not interact with their customers quickly but also as an accessible advertising tool. Stores like Pet Warehouse PH and Bow & Wow use theirs to make announcements on special offers, share pet tips, or in this case of the pandemic, letting customers know that they now offer delivery of their products for the convenience and safety of their patrons.
But word won’t spread out about these deals and offers without a few digital marketing tricks such as retargeting and PPC. PPC stands for pay-per-click, meaning advertisers set up an ad and only pay whenever that particular ad is clicked. This is prevalent on Google but is now widely used in social media platforms as well since that is where people spend most of their online hours on. And these two work very well together in social media spaces. So while your store’s ad follows the user around, the ad is both a reminder and an easy-access button for your store.
Offers and promos on pet products and services
Another good strategy for growing your store’s reach is through promos and offers that are sure to entice your customers into buying. Social media is just one way to get the word out. If you already have an established customer base, why not try email marketing?
With email campaigns, you’re reaching out to an audience that already knows your brand. So it’s much easier to create personalized content that further develops your brand’s relationship with your customers. Plus, email marketing is proven to improve sales, generate leads, and drive traffic to your site via incentivizing customers with special promos that could be exclusive for those that agree to be included in the mailing list.
Holding pet-related events and activities
Direct engagement with your customers is a good way of building trust. Not only that, it builds brand recognition for your shop. And of course, with social media, it is so much easier to reach out.
One good example is National Today holding a National Pet Day competition where they would be giving away a gift box for your pet. Events like this encourage followers to engage more. You could also hold themed weekly photo contests where pet owners feature their pets and your products because what pet owner would pass up the chance to show off their beloved furbabies?
Integrating various digital marketing tactics such as retargeting, PPC, social media advertising and email marketing can make the difference in growing your pet store. Coupled with the cost-effectiveness of said tactics, it truly is a low-budget venture with a big payoff if done right.
Interested in how you can get started? Send us an email at firstname.lastname@example.org so we can help you in growing your online business.