With the pandemic, sports events have mostly been postponed or put on hold for the safety of sports professionals and athletes. And with lockdowns and quarantines forcing people to stay home, most have resorted to buying their own equipment to get their workouts in. Online stores have begun to fill this demand. Even physical stores have optimized their online counterparts to better serve their customers.
If you just started to branch out to selling online, it can be tough to be seen. But with the right marketing strategies, you’ll soon get a steady stream of loyal customers.
Engage with sports fans
Sports fans can be passionate about their favorite teams and athletes. If they see their sports idols wearing a particular brand, they’re sure to follow suit. Engaging with them can be beneficial to your business. Not only are you building brand recognition, but you are also fostering trust for future loyal customers.
Social media is the best platform to engage with sports fans. You can hold weekly polls about fans’ favorite athletes or have them share a story about their favorite sports moments from the previous events. It also helps to be updated with trending news and events related to sports or athletes.
Share a mix of sports and entertainment content
Engagement with fans is not only limited to interacting with them directly on social media. Another great way is by creating and sharing content that would appeal to them and possibly fuel more of their interest in certain sports personalities.
You can write up profiles for well-known athletes with facts and statistics or sharing their workout routines to keep themselves fit and healthy during quarantines. Maybe even include their favorite sports brands that your store could be carrying so you can link the reader to buying it from you.
Always optimize for mobile
For a business that targets customers with an active, usually on-the-go lifestyle, optimizing your shop for mobile phones is a must.
More ecommerce happens through mobile phones and with the rise of various mobile shopping apps, it’s been made so much easier to shop at your own convenience. So optimizing your online store to work for mobile is a big plus.
By optimizing for mobile phones, you can improve user experience and engagement. Make sure they can navigate your store easily on mobile for a more positive experience which can lead to users staying longer in your store, making them more likely to return to it. Make your store appealing and readily accessible for your customers to drive traffic and repeat buys.
Be consistent with your content and branding
Even though you’re sharing and producing a mix of content, it’s still important to stay consistent with your branding. If you aim to market products that don’t take up too much space and can be used indoors, then make content like home workout tips or what equipment is best for a home gym. Some equipment may be more suitable for spaces with a lot more room or one’s perfect for home backyards so tailoring your content around that idea will work as well.
You can take inspiration from local sports retailers like Decathlon PH and their posts about outdoor equipment offering backboards, nets, and camping tents, focusing on activities that can be done right in the backyard. Toby’s Sports meanwhile geared their posts towards staying fit indoors amid the ongoing quarantine.
Don’t forget to review your digital marketing performance
As with any marketing strategy, data is the most important resource you can acquire. Reviewing your digital marketing performance can give you insights into your customers’ actions that you can best utilize to your advantage. You may get different results from different campaigns you’ve done.
Advertising on social media may be effective for a certain demographic while email marketing may only work for a certain market. Or maybe the content you’ve produced about staying fit and healthy at home has gotten more hits recently. Take note of these results so you’ll know which strategy you need to strengthen to boost your numbers or which one you need to change to get a more favorable result.
Capitalizing on these trends can drive traffic to your website and pages and turn these leads into loyal customers to grow your sports equipment store.
These are only some of the tips that can get you ahead of your competition when it comes to marketing your products. Combine it with dedication to deliver the best service and products to the people who need it and a fully capable digital marketing team like Huskee Digital that can handle all these for you. Plus, having a dedicated marketing team will save you time and worries.
What are you waiting for? Shoot us an email now at firstname.lastname@example.org so you can get the most out of every click.
Nobody loves pets more than the Internet. Countless pet photos and videos have been shared and have gone viral because of their silly antics that their owners happened to capture on camera. New pet owners even turn to the Internet to seek advice on raising their fur babies well. This gave rise to pet stores branching out or setting up shop online.
If only it was so easy to grow a business online as making a page on social media. The Internet is now saturated with businesses of any kind, including pet shops. So how can you make your store memorable? By utilizing effective digital marketing strategies.
Build your brand
More than just a logo, your shop’s brand is the face of your business. It helps greatly with recognition and advertising. Good branding can make you memorable. Customers can associate your shop’s brand either to a good selection of quality products, excellent customer service, a solid advocacy that your shop strives for, or preferably all of the above.
How you go about strategizing your digital marketing and advertising your products also contributes to your brand. You would want to stick in the minds of your target audience so building a brand that is easily marketable is a huge advantage.
Build an online presence
Having an online footprint for your shop is a must in this advanced age. With information right at the tip of their fingers, anyone can look up what they need on the internet. And if what someone needs is a pet shop, then wouldn’t you want your store to be the one they see right away?
It has even become imperative now in the middle of a pandemic to branch out online. Plus, it has a number of benefits. It costs less compared to running a physical store and you’re not limited geographically, meaning customers can access your store anywhere at any time. It is even made more convenient because transactions are fully automated online.
And even if they end up not buying anything, retargeting can bring them back to your shop. How retargeting works is that once someone visits your site, they start seeing your ads on other sites they visit. Basically, the visitor is reminded of your store and what you offer and their chance of going back and being a paying customer would go up.
Creating compelling content
Building an online presence doesn’t stop from just making a page or a website. What makes people engage is the content. For a pet shop business owner, you know more about pet-related items that may be ideal for different kinds of pets. Use this to your advantage by informing your potential customers through blogs or social media posts. With compelling content, you gain credibility, and people who see it are more likely to trust and buy from your shop.
Bow & Wow, a local pet store that features products with all-natural ingredients, have a dedicated blog on their website filled with helpful articles for every aspect in taking care of pets. One such helpful article is Cat Food For Every Life Stage which details the different diets a cat should be given in its life stage. It is both educational and promotional since they suggest products from their shop. Plus, it sticks true to their store’s branding for providing all-natural products.
Social media advertising
With the current pandemic, businesses are making use of social media to not interact with their customers quickly but also as an accessible advertising tool. Stores like Pet Warehouse PH and Bow & Wow use theirs to make announcements on special offers, share pet tips, or in this case of the pandemic, letting customers know that they now offer delivery of their products for the convenience and safety of their patrons.
But word won’t spread out about these deals and offers without a few digital marketing tricks such as retargeting and PPC. PPC stands for pay-per-click, meaning advertisers set up an ad and only pay whenever that particular ad is clicked. This is prevalent on Google but is now widely used in social media platforms as well since that is where people spend most of their online hours on. And these two work very well together in social media spaces. So while your store’s ad follows the user around, the ad is both a reminder and an easy-access button for your store.
Offers and promos on pet products and services
Another good strategy for growing your store’s reach is through promos and offers that are sure to entice your customers into buying. Social media is just one way to get the word out. If you already have an established customer base, why not try email marketing?
With email campaigns, you’re reaching out to an audience that already knows your brand. So it’s much easier to create personalized content that further develops your brand’s relationship with your customers. Plus, email marketing is proven to improve sales, generate leads, and drive traffic to your site via incentivizing customers with special promos that could be exclusive for those that agree to be included in the mailing list.
Holding pet-related events and activities
Direct engagement with your customers is a good way of building trust. Not only that, it builds brand recognition for your shop. And of course, with social media, it is so much easier to reach out.
One good example is National Today holding a National Pet Day competition where they would be giving away a gift box for your pet. Events like this encourage followers to engage more. You could also hold themed weekly photo contests where pet owners feature their pets and your products because what pet owner would pass up the chance to show off their beloved furbabies?
Integrating various digital marketing tactics such as retargeting, PPC, social media advertising and email marketing can make the difference in growing your pet store. Coupled with the cost-effectiveness of said tactics, it truly is a low-budget venture with a big payoff if done right.
Interested in how you can get started? Send us an email at email@example.com so we can help you in growing your online business.
Pharmaceutical companies may be at the forefront of medical and scientific research and especially in these times, there are more opportunities for the industry in the digital marketing space. Physicians and other healthcare providers have access to pharmaceutical companies, and with today’s digital climate, regular people should have easier access to pharma brands. But considering how highly specialized and technical the pharma industry is, it can be confusing to decode all the jargon that gets thrown around.
Your pharma brand could take the opportunity to fill this gap and stand out from the other brands by being more accessible through digital marketing and social media. Here’s some steps you could take to getting your pharma brand out there in the online community.
Emphasize The Value of Your Pharma Brand
The value of your pharma brand is closely tied to its branding. The standards that your pharma company choose to follow and uphold when creating its products and delivering them to the consumers will reflect on your pharma brand’s marketing and will strengthen brand recognition.
You can improve your pharma brand’s recognition through meaningful customer experience. Interacting with customers on social media in a friendly and responsible manner, promoting relevant research or upcoming products can help in promoting your brand as a trustworthy one.
Create Educational Content
Create content that would educate both consumers and physicians alike about your drugs, but make sure you are producing specific content for your audience groups for it to be more effective. Not everyone will consume your generic blogs or posts. As a pharma company, there are forms of specialized content regarding your products that is meant for people within the industry such as MSDS documents, consumer guides, and physician manuals on prescribing certain drugs.
However, for the consumers, such content is not ideal since they are too technical for the average person. Instead, publish blogs and articles on your company’s website for easier reading. People who may be curious about your products would want to know what your drugs are for specifically but explained in simpler terms. This includes statistics about your products that can help convince customers as well regarding the value of your drugs. It could also encourage data analysts to use that data in their own publications, which will help with link building.
Produce Quality Graphics
The medical and pharmaceutical field has a lot of technical jargon that might intimidate your customers since they have no idea what any of it means. You do not want to alienate the people you are marketing to.
To remedy this, produce quality informational graphics about your products that are eye-catching and at the same time easy to read and understand. Carefully crafted infographics for the convenience of your customers shows that you put them at the forefront of your marketing strategies. Doing this also helps your branding gain recognition. Make your company and your products accessible to the common person and they are sure to remember you.
Tell Human Stories
Traditionally, information about ailments and prescribed treatments are limited to medical and pharmaceutical industry workers. A patient just has to put all their trust in their doctors that the medicine they were given will work on them.
But with so much information readily available online, people are more aware and more engaged. They do their own research about their symptoms and the medicine they were prescribed. In fact, there are those that are more proactive and would share their experiences with certain drugs.
You can utilize this to your advantage by sharing and highlighting these testimonials. By sharing their stories on your social media platforms, you are facilitating engagement with your customers. Publishing your own data is all well and good for credibility but the customer’s personal experience shouldn’t be dismissed as well. Here is a good example to refer to from Pharma Partners.
Implement video in your pharma marketing efforts
As stated earlier, eye-catching graphics are great to attract attention and educate the customers at the same time. But videos work well too especially on social media. It saves time and packs a lot of information in just a few seconds.
Disseminate helpful info through short video clips. Not everyone has the time nor the patience to sit and read through a wall of text that details your new products. Producing a short promotional video highlighting its features will work better and at the same time, provides a visual of the product. Plus, content like that is easily shareable, thus improving your pharma brand’s reach.
Similar to how no one wants to be in the last place in terms of advancements in the medical and pharmaceutical field, you don’t want your brand to get left behind in the digital marketing sphere as well. It’s not the only form of marketing but considering how much of our lives are spent online now, the shift to digital is the next marketing frontier. And with Huskee Digital, you’ll be sure to stay one step ahead of everyone else. Email us now at firstname.lastname@example.org.
It’s clear that people are getting more health-conscious as the supplement industry grows year by year. This is why it’s critical to use the right marketing tactics to spread brand recognition if you’re running an online supplement business. An effective marketing strategy is an essential component of operating a successful online store, particularly in today’s crowded market. Every day, new nutritional supplement businesses spring up. That’s why it’s extremely important for current brands to stand out and have genuine value to their customers.
Developing a marketing plan for your online supplement business from the beginning can greatly contribute to your future as a trusted brand. However, this isn’t a simple venture. Starting a profitable supplement business online is a difficult task. If you’ve created the product, you’ll need to find out how to cut through the noise, catch your target customer’s attention, and convince them to choose your brand over the thousands of other available supplement providers on the internet.
Quality supplements, particularly dietary ones, have become more prevalent than ever before. Based on a consumer survey from the Council for Responsible Nutrition (CRN), the Global Dietary Supplements Market was valued at 124.8 billion dollars in 2018 and is expected to reach over 210 billion dollars by 2026. In other words, now is an excellent time to start working on your marketing plan. If you’ve already established a loyal client base that enjoys your products, then you have a bigger chance to boost your marketing strategy to its maximum potential. When done accurately, this will help your brand increase profitability, promote repeat transactions, and build customer loyalty.
But before diving into these expectations, it is important to know how to effectively market your supplement brand across various channels. To help you start on the right track, we’ve specifically gathered five marketing tips that you can use to boost supplement brand online:
1. Utilize Video Content Marketing
Video is a flexible and immersive content medium that not only provides people with a realistic view of a product but also makes it simple to share across different channels. It appeals to consumers because it is straightforward to comprehend, interactive, and stimulating.
Aside from the video being appealing, it’s more beneficial because we can capture interested leads through their watching behavior (if they finish the video up until a certain time, we can retarget them to hard sell, etc).
It also appeals to advertisers because it can generate a potentially large return on investment (ROI) across a variety of platforms. Some of the major video marketing formats that you can effectively use to market your supplement brand are the following:
- Live-action videos
- Tutorial videos
- Explainer videos
- Demo videos
- Testimonial videos
Anyone with an internet connection can both watch and create a video. Though there is a trend towards higher-quality content on a competitive level, anybody with a computer can make their own video content in just about an hour.
Here are some of the free video editing software you can use to start leveraging video marketing to your current strategy:
- DaVinci Resolve
- HitFilm Express
- Movie Maker 10
- VSDC Free Video Editor
Moreover, should you want to fully maximize the use of such a tool, here several paid video editing software you can use:
- Adobe Premiere Pro CC
- Icecream Apps Video Editor
- Media Composer
- PowerDirector Ultra
One of the most popular supplement brands that do well in utilizing video marketing to their advantage is Optimum Nutrition. One of their most recent videos gained 8.3 million views since it was released back in January 2021. Watch the video here.
2. Start an Email Marketing Campaign
Email marketing is a cost-effective way for small online businesses to communicate with their clients, expand their customer base, and also improve their brand image. Many of the world’s biggest companies use email marketing to promote their brands directly to their customers. Email marketing, on the other hand, isn’t just about large brands with massive budgets.
Since supplement brands need to be highly credible, it is important for brand owners to deliver targeted messages to their prospects. If your business only has an offer available in some parts of the world, it is simple to arrange for emails to be sent only to people who reside in those specific regions. When there is a sale on your supplement products, then those who have expressed an interest in your brand will receive an email. This email marketing feature is called Email List Segmentation.
3. Feature Testimonials and Reviews
Testimonials and reviews can add credibility to your supplement brand and they can also make you seem more relevant and legitimate to people who are still learning about what you have to offer. These, together with reviews and ‘trust ratings,’ can help demonstrate that your supplement brand is valuable and that you are a trusted provider of the products you are offering. To make things appear more legitimate, you can ask your loyal customers to send testimonials via a third-party tool like Trust Pilot. Many companies now integrate Google reviews into their own websites, either by copying and pasting images or by utilizing interactive plugins. A good example of a brand that takes advantage of reviews and testimonials is Maximum Human Performance. Check out their reviews page.
4. Promote Educational Blog Content
The primary goal of blogging is to increase the volume of traffic to your website. When you write a blog entry, you’re adding another indexed article to your platform, which means you’re increasing your chances of being included in the search engines’ result pages and boost your brand’s overall online visibility. Regularly creating content reminds search engines like Google that your website is active and can be searched periodically to see what new and relevant content has been posted or updated. Once you’ve successfully published a blog, it is important to promote it on other platforms such as your social media channel. Some businesses make the mistake of publishing a blog and leaving it as it is on the website. To be more effective, you have to let your target audience learn more about your supplement brand by sharing your blogs on various platforms. Not only this expands your social media presence, but it also helps in the discovery of your content by directing new website visits to your blog from your social media pages. Check out Gaspari Nutrition’s blogs to find inspiration.
5. Focus More On Customer Value
Consumers today aren’t just concerned with a product’s price or quality. They also put an emphasis on experiences. Consumers are searching for brands that resonate with their ideals and make them feel comfortable, particularly now that they have so many retail opportunities at their fingertips. When it comes to providing customer value, here are some of the primary drivers that you need to take into account when promoting your supplement brand:
- Price – Is the price too expensive or too cheap for your target market?
- Quality – Does the quality of your supplements better than your competitors?
- Marketing – What physical activities do your target market enjoy doing and how can your supplement be beneficial?
- Branding – What separates your supplement brand from the others?
- Service – Are your customers satisfied with the type of service you’re providing them?
- Product – What makes your supplements valuable as a product?
Customer value is the culmination of an interaction between the brand and the consumers in which the brand was able to effectively assess the customer’s expectations and priorities and demonstrate how the product it’s offering can meet those criteria while providing incentives to the consumers. Customer value can be personalized and communicated through the drivers presented above, resulting in better business partnerships and more sales.
Digital Marketing with Huskee Digital
Taking the first step towards developing a dynamic marketing strategy for your supplement brand can be quite challenging. This is why finding the right partner is essential if you want to acquire favorable results. Get in touch with our team today to get started!
It’s not a secret that the internet is changing the way people buy and sell used diamonds and jewels nowadays, and it’s also slowly but surely displacing traditional pawnbrokers. There are several benefits of starting an online jewelry shop, ranging from increased visibility to reduced promotional prices. New platforms can also be used by both retailers and distributors to increase brand recognition, shape brand identity, and attract potential customers. The internet also makes it simple to communicate with prospective buyers and provide customized services. Additionally, online selling is less expensive compared to establishing a conventional selling platform.
Moreover, building up a website and featuring your items is all it takes to start an online jewelry shop. If you sell on Amazon, eBay, Lazada, Shopee, or another e-commerce channel, you don’t even need to have a website. However, establishing long-term customer relationships and distinguishing yourself from your competitors are the difficult parts of online selling. Not to mention, it’s extremely important to promote customer-centricity and innovativeness in your marketing campaigns in this new age if you want your brand to stand out.
Many well-known jewelry companies have gone online in order to extend their scope and reach new buyers. Richline Group, Tiffany & Co., Blue Nile, and other online jewelers bring in millions of dollars every year. And while the COVID-19 pandemic’s long-term impact on the jewelry industry is still unknown, one trend that will undoubtedly persist is the shift from brick-and-mortar to e-commerce shopping. In fact, millions of people purchased jewelry online for the first time this year.
To help you successfully market your jewelry store online, here are four ways you can do to start everything strong:
1. Be Clear With What Type of Jewelry You’re Going To Sell
It is important to know that online sales are possible for any type of jewelry. However, if you want to capitalize on the types that sell a lot, you have to take the time to figure out what kind of jewelry you want to market. This will help the customers understand what you offer and save you time and resources in the long term.
Here are some of the major types of jewelry that are commonly sold online:
Vintage and Estate Jewelry – Ecommerce buyers are increasingly interested in vintage and estate jewelry. Some people just have a keen eye and enjoy rummaging around estate sales and flea markets. Vintage jewelry allows shoppers to own something that is both original and historically significant.
Handmade Jewelry – Handmade jewelry often highlights the jeweler’s artistic style as well as technical abilities. To make one-of-a-kind pieces, semi-precious stones and rare materials are being used. This one-of-a-kind value appeals to most customers. It enables them to buy a truly unique piece without having to spend a lot of money on fine jewelry.
Fine Jewelry – Fine jewelry is made with high-quality materials and precious stones, including second-to-none craftsmanship. It features high-quality materials over one-of-a-kind craftsmanship. Such types of jewelry can be prohibitively costly, but they result in greater profits when you sell them.
Costume Jewelry – Costume jewelry is commonly trendy, mass-produced, and made of relatively inexpensive materials. This can fall into the cheap-purchase category for buyers, which suggests that you’ll need to sell plenty of it to generate a profit.
To inspire you, here are two jewelry brands that are doing it well online:
Van Cleef & Arpels is a French jewelry brand known for its outstanding artistry and century-old background. That isn’t to say they haven’t kept up with the times. They’ve welcomed digital in recent years, using their e-commerce platform to immerse consumers in engaging fantasy realms built specifically for each of their collection.
Bulgari is one of the most well-known high-end jewelry brands that has been creating popular and successful jewelry digital promotions. Bulgari’s social media campaigns are often neatly bound together with marketing hashtags and brand hashtags, which encourages fans to make their own content as well by sharing the posts.
2. Focus On Brand Development and Effective Marketing
Once you have established the type of jewelry that you’re going to sell to your target customers, the next step is to focus on brand development and effective marketing. When it comes to learning how to sell jewelry online, brand development and marketing can be intimidating, but they’re really quite easy to handle once you get how they work.
When it comes to brand development and marketing, here are some of the most effective steps you can take to successfully move forward:
Identify your target customers
To effectively identify your target audience, follow the steps below:
1. Create an ideal customer profile (age, gender, income level, location)
2. Conduct Market Research (surveys, interviews, focus groups)
3. Leverage existing customer data (use Google Analytics data, review customer relationship management data)
Develop an effective messaging strategy for your jewelry store
To develop an effective messaging strategy for your jewelry store, you can start by working on the following:
1. USP (Unique Selling Proposition)
2. Understanding of Your Audience
- Who you are marketing to?
- What they value and care about?
- The type of language they use and will respond to?
3. Brand Story
4. Brand Voice
Invest in a flexible content marketing strategy
To fully maximize the benefits of your content marketing strategy, your content must be:
1. Designed for your target customer
2. Valuable to your customers
6. Optimized for SEO purposes
Brand development can help you stand out from the crowd. It is also the best way to let your customers know how you are different from your competitors. Coupled with effective marketing, selling your jewelry online then becomes a breeze.
3. Invest in Ecommerce
There are a wide variety of jewelry businesses that can profit from creating their own e-commerce platform. Given the current situation, consumers no longer want to go to the high street to purchase products in today’s dynamic and convenience-oriented social system; instead, they want to shop and purchase from the comfort of their own homes. This makes e-commerce a flexible option for you and your customers. While a physical store is still essential to your business, e-commerce can contribute a lot of advantages when it comes to growing your brand as a whole.
E-commerce is an incredible way to transform your business from a conventional brick-and-mortar shop to a cutting-edge, well-known jewelry brand. An online store can be open 24/7, allowing the customers to shop wherever they choose, regardless of their timetable. People nowadays don’t really have time to go shopping for jewelry; instead, an increasing number of people choose to search online for pieces they want or need. If you can provide this convenience to your customers, then there’s no reason why you shouldn’t cater to a broader variety of customers searching for a simple and versatile experience. Ecommerce is beneficial because there are available resources on sites where people can learn more about a product. So before they make a purchase, we feed them with information, hopefully, convincing them to buy.
4. Reach Out on Social Media
When it comes to online marketing, social media will always be on any list. This is how powerful this aspect is in terms of digital marketing. If you’re planning to market your jewelry brand on social media, these are some of the most successful platforms that you can utilize:
- Facebook – Marketing your jewelry on Facebook is unquestionably a huge opportunity for your business. Not to mention, Facebook has developed itself as the most successful social media site, as well as an important area for online jewelry marketing. Given Facebook’s vast array of options for brands, promoting your jewelry business on the social media site is a perfect way to get a huge advantage on your online jewelry business. One of the most successful e-commerce stores that utilized Facebook as its playground is My Jewellery.
- Instagram – Instagram is a visually-oriented social media site, and when it comes to jewelry, a lot of attention is placed on jewelry product photos for both online marketing and sales purposes. On a daily basis, Instagram receives countless posts on a variety of topics, including food, health, travel, fashion, among many others, which are seen and consumed by millions of users. If you want to know how powerful Instagram is when it comes to selling jewelry products, then feel free to check out BaubleBar’s Instagram account.
- Pinterest – People are more drawn to visual media these days because they don’t have time to read long promotional materials or they simply don’t prefer to do it that way. Pinterest is fully aware of this, and as a result, it has established itself as one of the most effective visual social media sites in the world. This has benefited greatly in online jewelry marketing, as jewelry businesses work extensively with product photos with the goal to market their jewelry collection as effectively as possible. Take Mejuri Jewelry as a good example.
Thanks to its digital marketing strategy, Pandora’s name is now so well-known that they don’t have to think about branded searches. Their latest non-branded digital approach, on the other hand, is sweeping the jewelry market. Pandora accomplishes this by including a variety of specific, uniquely labeled URLs that lead consumers to the exact page they are looking for. This ensures that consumers would be guided to the most useful section, giving them a great user experience. To learn more about how Pandora is maximizing the benefits of digital marketing, check out this complete case study.
Digital Marketing With Huskee Digital
Marketing your jewelry brand online doesn’t have to be difficult. With the right partner, you can maximize your chances of growing your online presence, increasing your leads, and boosting your sales. Get in touch with our team today!