A lot of people are now utilizing the power of the internet to search and purchase products they want or need. This is why e-commerce has become more critical than ever. However, it isn’t enough to actually have an online store because the level of competition out there is too high to deal with, especially if you’re a newcomer. But we’re not saying that it is impossible for you to overcome the challenges of owning an online store. In fact, there are a lot of e-commerce platforms where you can easily market and sell your products—one of the most popular ones is Lazada.
Because of the huge demand and business opportunities, Southeast Asian countries have become the center of the e-commerce industry in the past couple of years. Malaysia and Singapore emerged as the most influential among them. The e-commerce industry in these countries hit $38 billion back in 2019 and was projected to rise much faster in the coming years. Lazada is one of the most popular e-commerce companies that is believed to be at the forefront of this massive development.
How To Boost Your Sales in Your Lazada Store
In countries like Malaysia, Singapore, and the Philippines, Lazada has been rated as the most downloaded e-commerce app. Aside from that, the e-commerce giant is also known for having the most monthly active users in all Southeast Asian countries. However, because of the success of this site and its impact in the e-commerce arena, growing your sales on your Lazada store is a challenge. So to assist you in growing your sales in your store, we’ve put together some tried-and-true Lazada tactics below:
1. Be competitive with product pricing
Pricing is a major influence on a customer’s decision when it comes to purchasing two similar products. Not to mention, your products will be grouped with similar products from other vendors on Lazada. While the cheapest items will be usually shown at the top, the best items are prioritized as well. This is why you need to strategically set up your product pricing to make sure that your offerings will appear on Lazada’s list. For instance, before deciding on a product’s price, you must perform a competitive analysis by evaluating the prices of both online and offline retailers. This strategy is always deemed beneficial and effective when it comes to setting up competitive product prices.
2. Write accurate product classifications
Having correct product classification in your Lazada store is extremely important when it comes to helping your potential customers find your store. This also gives your product listing a huge boost in its content score, a factor highly valued by Lazada. This is why you should strictly fill in the exact attributes of your offerings. For instance, you can categorize your products based on their brand, type, or size. This will help your customers find what they are looking for when they visit your store’s products section.
3. Provide detailed product descriptions
Never let your customers fill in the blanks whenever they check your products. Providing detailed specifics of your offerings can contribute a lot in convincing your store visitors to make a purchase. Always keep in mind that online consumers are searching for specific information about a product that they are interested in buying, so it’s your job as a seller to provide this information to them. Without a detailed product description, your customers may interpret your store as incomplete or scammy. To avoid this, you may consider doing the following tips when writing your product descriptions:
- Be specific and keep everything as simple as possible
- Make the product descriptions interesting
- Provide essential information such as disclaimers or product warnings
- Appeal to your buyers’ imagination by describing your product as realistic as possible
- Sensory words can help increase sales, use them.
4. Upload high-quality product photos
Since your customers can’t touch the product, they will completely rely on the product information and visuals you’ve provided. This is why it is extremely critical to upload high-quality images on your product page. Whether you believe it or not, photos can actually influence the purchase decision of online shoppers. For instance, whenever you’re searching for a specific product on Lazada, what is the number one thing that drives you to click on an item? While the price may be of equal consideration, the photo is the first element that will catch your attention. This is how essential photos are when it comes to marketing.
Furthermore, one of the best ways to maximize the use of photos in your Lazada store is to upload images with models promoting your product. This has been a proven and tested marketing strategy that really generates favorable results. As a matter of fact, even Lazada is utilizing the power of influencer marketing to its benefit. In addition, it is also highly recommended to follow Lazada’s seller guidelines when it comes to uploading photos.
Based on Lazada’s Seller Center guideline, sellers can upload at least one sample product image with Brand Logo visible on the product. Sellers can upload a maximum of five pictures, following this dimension: minimum 330 x 330, maximum 2000 x 2000, up to 3MB/image.
5. Promote your store on different marketing channels
We can’t emphasize enough the importance of marketing your products or services on various channels and platforms. Even though Lazada is considered an e-commerce giant, you should not solely rely on its seller guidelines in order to drive sales. As a rule of thumb, you should utilize every applicable platform where you can promote your store.
Here are some of the most promising channels you can use in 2021:
- Pay-Per-Click Marketing Channels
- Social Media Channels
- Email Marketing Channels
- Content Marketing and SEO
6. Utilize Remarketing Ad Campaigns
Remarketing ads give you the power to track a potential buyer across the internet in the hopes of persuading him or her to purchase that product that he or she already checked but did not buy. For instance, if anyone visits your Lazada store and then leaves, an ad relating to the items you sell will appear on several websites they visit. This is intended to persuade hesitant shoppers to return to your website. It’s also completely obvious that most consumers tend to compare items through several sites before deciding on one, so pursuing them with a remarketing ad could certainly contribute to them returning your site. Two of the most popular tools you can use to start a remarketing ad campaign are Google Ads and Facebook Ads.
7. Develop strategies to increase your seller rating
Customers would be more likely to shop at your store if you have a good seller rating. It is suggested that you review the operational report on a weekly basis to get a better understanding of the variables that influence the seller’s rating. This will allow you to refine the store in real-time and increase the seller’s rating.
As defined by Lazada, “Displayed on a scale of 1% to 100%, Seller Rating is the percentage of positive ratings provided by verified customers. Sellers with ratings above 70% indicate a good performance whilst ratings below 30% indicate a performance that needs improvement.”
To easily find your seller rating, follow the steps below:
- On the product page, scroll all the way down to the Store Banner. It is right below the Ratings and Reviews section, then click Visit Store.
- On the seller’s Store Page, click the XX% Positive Seller Ratings to check the seller’s profile.
- On the Seller’s profile, you will see a list of items. Look for Seller Ratings and Reviews.
Based on Lazada’s seller rating guidelines, here are the following strategies that can help you increase your seller rating. These are also the variables that can influence your overall rating on the platform:
- Perform quality checks to ensure your products don’t have any defects
- Strictly follow Lazada’s packaging guidelines
- Improve content quality
- Keep your product photos and descriptions in line with each other
- Ensure accuracy when shipping orders
- Reduce lead time when shipping orders
- Avoid order cancellations due to your own negligence
- Respond to customer queries quickly
- Provide accurate and detailed information to your customers
8. Invest in quality customer service
This is probably one of the basic aspects that you should consider if you want to successfully market your products in your Lazada store. Not to mention, customer service is one of the factors that can directly influence your seller rating as discussed earlier. Quality customer service builds a positive reputation, and we all know that having a positive reputation contributes to higher growth. Customers, advertisers, investments, etc. are all drawn to businesses that have outstanding reliability. By providing a high-quality customer service experience, your customers will market your products on your behalf. This is the most effective and simplest way to boost your sales and reputation online.
Improve Your Lazada Store with Huskee Digital
Doing everything on your own is definitely a difficult responsibility, especially when you’re juggling too many tasks at once, such as managing orders, processing payments, shipping packages, and responding to return and refund requests. If this is your typical routine as a Lazada seller, then it is recommended to entrust your marketing efforts to professionals like Huskee Digital who can create dynamic marketing campaigns that will contribute to the overall success of your online business. Get in touch with our friendly team today!