PHINMA Education Holdings, Inc. (PEHI) under the conglomerate PHINMA Corporation, started investing in the education services sector in 2004 through the acquisition of PHINMA Araullo University in Nueva Ecija.
They have since expanded their presence across the country with their network of schools namely: PHINMA Cagayan de Oro College, PHINMA University of Pangasinan, PHINMA University of Iloilo, Southwestern University PHINMA in Cebu City, PHINMA Saint Jude College in Manila, PHINMA Republican College in Quezon City, PHINMA Rizal College of Laguna, and PHINMA Union College of Laguna.
In light of the ease of restrictions due to the COVID-19 pandemic, specifically for high school & college students, each PHINMA Education college/university had their eyes set on a lead quota for their upcoming 2022-2023 school year and the succeeding 2023-2024 school year with face-to-face classes set to resume within 2022 while remote distance learning still being pushed.
We reoriented each school’s content strategy to focus on what makes the school special to its students.
We then ran a straightforward lead generation campaign with the goal of reducing possible drop offs in the funnel AND connecting students with a school representative as soon as possible.
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